Design Elements, Third Edition: Understanding the rules and knowing when to break them - A Visual Communication Manual

by Timothy Samara

Overview

This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, color application, typography, and imagery to finally how to put it all together.

Product Details

ISBN-13:	9781631598739
Publisher:	Rockport Publishers
Publication date:	09/07/2020
Series:	Design Elements
Sold by:	Barnes & Noble
Format:	eBook
Pages:	320
File size:	64 MB
Note:	This product may take a few minutes to download.

About the Author

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 20-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York’s largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York’s School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution, and Letterforms. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 20-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution, and Letterforms. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

Table of Contents

What Is Graphic Design? 6

Twenty Rules for Making Good Design 8

Form and Space 18

Defining Visual Language 20

Attributes of Form 34

Putting Stuff into Space 48

Compositional Strategies 70

Color Fundamentals 84

The Identity of Color 86

Chromatic Interaction 92

Color Logic And Systems 108

When Color Means Something 118

Color In The Real World 126

Choosing and Using Type 132

Structure and Optics 134

Issues Related to Style 140

The Mechanics of Textsetting 150

Type is Visual, Too 164

Type as Information 174

The World of Imagery 194

The Nature of Images 196

Media and Methods 206

Content, Concept, Context 220

Narrative Massage 234

Putting it all together 242

Merging Type and Image 244

Working with Grids 256

Intuitive Arrangement 268

Design as a System 274

The Working Process 294

Causin's Some Trouble: Breaking Every Rule in This Book 302

Index (By Subject) 314

Directory of Contributors 318

About the Author and Acknowledgments 320