Dental Copywriting Hacks: A Complete Blueprint To Marketing And Growing Your Online Dental Practice (Dental Marketing for Dentists, #2)

by Alex Wong

Overview

***Attract More Patients and Grow Your Dental Practice with Compelling Website Content***

Are you a dentist who wants to attract more patients and boost revenue?

Do you want to be able to create amazing web content?

There's a lot of competition in the dental industry for new patients. Every day new websites appear, offering to make it attractive for potential customers to switch to their practice. So, what's the secret to standing out from the crowd?

The answer is compelling, engaging website content that makes you stand out from every other dental practice out there.

With Dental Copywriting Hacks: A Complete Blueprint to Marketing and Growing Your Online Dental Practice you will get help with:

• Understanding your market
• How to position yourself in the marketplace
• Action plans
• Developing a unique selling proposition
• Creating your homepage, team page, contact page & service pages
• Keyword research
• Proven copywriting strategies
• Demonstrating your expertise
• And much more…

Your dental practice deserves to be seen among the crowd and positioned in exactly the right place to attract new customers.

With Dental Copywriting Hacks you can do all that to make sure your business is ready to take the next step to become truly profitable.

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Readers are saying...

"This is a superb guide written on this subject." - Gena

"A succinct, handy guide that actually has much wider application." - Zipporah

"The author clearly understands the dental marketing profession and does an admirable job at helping dental practices to write better website copy and market themselves better online" - Robert Grayson

Product Details

BN ID:	2940163995813
Publisher:	Alex Wong
Publication date:	11/30/2017
Series:	Dental Marketing for Dentists
Sold by:	Draft2Digital
Format:	eBook
File size:	2 MB

About the Author

"If you spend too much time thinking about a thing, you'll never get it done." - Bruce Lee

Alex Wong is the head copywriter for an advertising media agency specializing in custom websites and online marketing.

He's trained with some of the top copywriters and internet marketers around and has learned the best methods, tricks, and strategies to persuade customers. He loves bringing people's visions to life with the power of words.

A few other interesting things you might find interesting:

· He's the first person in his family to graduate from university (with a degree in psychology).

· Before becoming a copywriter, he's worked as a waiter, customer service agent, telemarketer, animator, tutor, and English teacher. Surprisingly, all of these jobs have helped him to become a better copywriter.

· If he could meet one anyone it would be Bruce Lee. You couldn't ask for a better role model.

You can learn more about his services at http://alexwongcopywriting.com/

Table of Contents

Introduction

Chapter 1: Who Is Your Target Market?

· Learning about your market

· Creating your prospect avatar

· Your action plan

Chapter 2: How To Position Yourself In The Marketplace

· Easy ways you can position your practice

· Your action plan

Chapter 3: How To Develop Your Unique Selling Proposition

· Writing a great headline

· 11 headline templates to hook your readers

· Writing an effective subheadline

· Creating irresistible bullet points

· Your action plan

Chapter 4: How To Create Irresistible Website Copy

· How To Create An Awesome Homepage

· Turning passive visitors into paying customers

· How to grab your visitor’s attention from the get go

· Make it easy for readers to find what they’re looking for

· Write in a conversational manner

· Have a specific purpose

· How To Write An Engaging About Us page

· Work in your USP and positioning

· Include Stories About Yourself and Practice

· Include a call to action

· How To Write High-Converting Service Pages

· Optimizing your page titles

· Keyword Research

· Adding testimonials

· How to Create Your Contact Page

· How To Write An Informative FAQs Page

· Organizing your FAQs list

· Address any objections

· Link to other pages

· Your Action Plan

Chapter 5: Six Easy Ways To Supercharge Your Web Copy

· Hack #1: Be specific

· Hack #2: Demonstrate your expertise

· Hack #3: Make your copy easy to read

· Hack #4: Engage with descriptive words

· Hack #5: Watch out for typos, grammar mistakes, and awkward phrases

· Hack #6: Avoid duplicate content

Final Thoughts

Further Reading

About

Editorial Reviews

Readers are saying...

"This is a superb guide written on this subject." - Gena

"A succinct, handy guide that actually has much wider application." - Zipporah

"The author clearly understands the dental marketing profession and does an admirable job at helping dental practices to write better website copy and market themselves better online" - Robert Grayson

From the Publisher