Those who enjoy straightforward audio presentations . . . will appreciate Courvoisier’s delivery of the authors’ detailed, thoroughly researched explanations of how these companies transformed products from brilliant concepts to compelling realties that consumers come to believe are essential.”
—AudioFile
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications-not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).
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Demand: Creating What People Love Before They Know They Want It
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications-not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).
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Demand: Creating What People Love Before They Know They Want It
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Editorial Reviews
Product Details
BN ID: | 2940169559552 |
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Publisher: | HighBridge Company |
Publication date: | 11/29/2011 |
Edition description: | Unabridged |
Sales rank: | 1,191,101 |
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