Table of Contents
Preface ix
Acknowledgments xiii
Introduction: Demagogue for President 1
Part 1 Trump and the Distrusting Electorate
Chapter 1 "I don't, frankly, have time for total political correctness.": Ad Populum 27
Chapter 2 "It's going to be like this. … I'm going to continue to attack the press.": Ad Baculum 36
Chapter 3 "You could have a Trojan horse situation. You could-this could be the ultimate Trojan horse.": Reification 43
Chapter 4 "Now, the poor guy. You gotta see this guy.": Ad Hominem 50
Chapter 5 "I'm not saying that he conspired; I'm just saying that it was all over the place.": Paralipsis 57
Chapter 6 "I am 'America First.' So, I like the expression. I'm 'America First.'": American Exceptionalism 62
Part 2 Trump and the Polarized Electorate
Chapter 7 "I could stand in the middle of Fifth Avenue and shoot somebody and I wouldn't lose voters.": Ad Populum 73
Chapter 8 "Low-Energy Jeb!": Ad Hominem 81
Chapter 9 "I didn't tweet; I retweeted somebody that was supposedly an expert. Am I gonna check every statistic? All it was is a retweet. And it wasn't from me.": Paralipsis 89
Chapter 10 "If she gets to pick her judges, nothing you can do, folks. Although the Second Amendment, people, maybe there is. I don't know.": Ad Baculum 99
Chapter 11 "Oh, shut up, silly woman,' said the reptile with a grin.' You knew damn well I was a snake before you took me in."': Reification 107
Chapter 12 "Drain the Swamp": American Exceptionalism 118
Part 3 Trump and the Frustrated Electorate
Chapter 13 "Yeah, 'lock her up' is right. No.": Ad Baculum 132
Chapter 14 "Russia, if you're listening …": Paralipsis 142
Chapter 15 "You know the story. It's 'Crooked Hillary.' She's as crooked as they come.": Ad Hominem 157
Chapter 16 "You've called women you don't like 'fat pigs, dogs, slobs, and disgusting animals.' … How will you answer the charge from Hillary Clinton … that you are part of the war on women?": Reification 167
Chapter 17 "It is so nice that the shackles have been taken off me and I can now fight for America the way I want to.": Ad Populum 181
Chapter 18 "I. Am. Your. Voice!": American Exceptionalis 189
Conclusion: Controlling the Uncontrollable Leader 203
Appendix: Chronological List of Trump's Rallies Mentioned In Text 215
Glossary of Rhetorical Terms 219
Notes 223
Index 329