Decision Making Systems In Business Administration - Proceedings Of The Ms'12 International Conference

by Jose M Merigo-lindahl (Editor), Anna M Gil-lafuente (Editor), Luciano Barcellos De-paula (Editor), Fernando Augusto Silva-marins (Editor), Antonio Carlos De Azevedo-ritto (Editor)

Overview

This book analyzes some of the most recent advances in the field of decision making and fuzzy systems applied to business and economics presented at the International Conference on Modeling and Simulation (MS'12 Rio de Janeiro), 10-13 December, 2012. In this conference, a special focus is given to the fundamental concept of sustainable development. Other key applications in business, economics and finance are also considered.In general, it is very useful for graduate students and researchers interested in pursuing research that combines quantitative techniques such as modeling and simulation and decision making with business and economic problems. This is especially useful when dealing with complex environments where the information is very uncertain and additional mathematical and statistical techniques are needed in order to understand the specific situations considered.

Product Details

ISBN-13:	9789814452045
Publisher:	World Scientific Publishing Company, Incorporated
Publication date:	02/04/2013
Series:	World Scientific Proceedings Series On Computer Engineering And Information Science , #8
Pages:	532
Product dimensions:	6.20(w) x 9.10(h) x 1.30(d)

Table of Contents

Preface Anna M. Gil-Lafuente Luciano Barcellos de Paula José M. Merigó Fernando A. Silva Marins Antonio C. de Azevedo Ritto v

Honorary Committee vii

Scientific Committee ix

Organizing Committee xi

Plenary Speakers 1

Going Green in Emerging Economies: Building a Bridge between Market Development and Sustainability Beat Grüninger 3

Optimal Investment in Portfolio Selection using the Knapsack Model Federico González-Santoyo Beatriz Flores-Romero Juan J. Flores Anna M. Gil-Lafuente 5

Fuzzy Models in Social and Economical Systems and Quality Indices Gorkhmaz C. Imanov 15

Part 1 Sustainable Development 25

Approaches to Managing Sustainability among Enterprises Anna M. Gil-Lafuente Luciano Barcellos-Paula 27

Estimation of the Effectiveness of Regional Investment Projects by Fuzzy Conclusion Method Ramin Rzaev Elchin Aliev Rovshan Akbarov Nijat Askerov 37

Sustainability: A Contradictory Concept José Daniel Barquero Cabrero Manuel Medina Eliozondo José Luis Solís González Carmen Fátima Barquero 55

The Importance of Sustainable Management: A Study of Strategic Planning and Risk Management as Factors of Environmental Planning Bruna Barela de Souza Wendy Beatriz Haddad Carraro 65

Agenda for Research and Technological Development: EGG Agroindustrial Chain Claudia Milena Acosta Guerrero Alexander Luan Naranjo Ladino Ever Ángel Fuentes Rojas 77

Corporate Social Responsibility and Sustainability: Towards Capitalism Self-Regulation? José Daniel Barquero Cabrero Manuel Medina Eliozondo Victor Manuel Molina Morejón Mario Barquero Cabrero 85

Welfare Linguistic Subjective Indicator Luisa L. Lazzari María José Fernández Patricia Mouliá 97

Environmental Impact and Profitability of Organizations José Daniel Barquero Cabrero Manuel Medina Eliozondo Victor Manuel Molina Morejón Mario Barquero Cabrero 109

The Oil & Gas Industry Analysis with the ELECTRE III Method Carlos Eduardo Durange de Carvalho Infante Aline Muniz de Souza Rogerio de Aragao Bastos do Valle 123

The Transparency of the Laws of Information as a Tool to the Implementation of Policies for Models of Sustainability Manuel Medina Elizondo José Daniel Barquero Cabrero Carmen Fátima Barquero Cabrero 133

Part 2 Management 141

Customer Retention in Non-Contractual Relationships: The Fuzzy-Delphi Method and the Counter-Expertise through Uncertain Values Anna M. Gil-Lafuente Mauricio Ortigosa Hernández M^a Luisa Solé Moro 143

A New Approach for Improving Business Performance using Artificial Intelligence and Case-Based Reasoning Aleksandar Vujovic Zdravko Krivokapic Mirko Sokovic Slavko Arsovski Marc Arthur Diaye Jelena Jovanovic 163

Implementation of a Management System of Storage for Serfelsa Laboratories LTDA Ever Ángel Fuentes Rojas Edna R. González Magda M. Rojas 185

Project Planning and Control with PERT-CPM Samir Zaki Mohamed Mehrez 195

Strategic Analysis under Uncertainty: Finding the External Factors over Business Anna M. Gil-Lafuente Emilio Vizuete-Luciano Sefa Boria-Reverter 207

Optimization of Distribution Processes Serfelsa Laboratories S.A. Ever Ángel Fuentes Roja Juliana M. Castellanos 223

The Importance of Sales Promotion Francisco J. Maqueda Lafuente Jaime Gil Lafuente José Roberto Vila Oblitas 237

Hungarian Algorithm as an Effective Mathematical Support in Human Resource Management under Conditions of Uncertainty Anna M. Gil-Lafuente Anna Klimova José M. Merigó 251

A Proposed Model based on Search Engine Optimization to Enhance Competitive Advantage of Small and Medium Business Enterprises Nevine M. Labib Nashaat E-Khameesy Samia M. Ghareib 265

The Standard Cost Estimations by Fuzzy Logic Elements: Methodology, Organization and Interpretation of the Information Anna M. Gil-Lafuente Aras Keropyan Vicente Ferrer Grau 273

Part 3 Finance and Economics 283

Separating Independent Components Underlying Parallel Foreign Exchange Rates: Reconstructing and Forecasting Strategies Vasile Georgescu Dumitru Ciobanu 285

Methodological Structure for the Aggregation of Municipalities under Uncertainty Conditions: The Case of Michioacán, Mexico Victor G. Alfaro-García Anna M. Gil-Lafuente Gerardo G. Alfaro-Calderón 297

New Product Development Risk Management and Decision-Making: The Use of Real Options Henrique Martins Rocha Mauricio Cesar Delamaro Ligia Maria Fonseca Affonso 311

The Necessity of Implementation Monitoring Framework using Open Source Technologies in Romanian Information Systems Markets Emilia Corina Corbu Eduard Edelhauser Monica Leba 321

A Comparative Release Pattern: Seasonality, Revenue and Survival of Motion Pictures at the Spanish Box Office Vanesa F. Guzmán Parra Francisco J. Maqueda Lafuente Jaime Gil Lafuente 329

Indications of Chaotic Behavior in Bucharest Stock Exchange BET Index Vasile Georgescu 343

A JELS Probabilistic Inventory Model for One Vendor Multi-Customers Situation with Random Demands Having Truncated Normal Distributions D. A. Khan 353

Aleatory and Epistemic Modeling of Uncertainly for Quantitative Simulations Hans Schjaer-Jacobsen 373

Management Decision and Information Technology in Romanian Organizations Eduard Edelhauser Emilia Corina Corbu Andreea Ionica 385

An Analysis of the Motion Picture Industry at the French Post Office Francisco J. Maqueda Lafuente Vanesa Guzmán Parra José Roberto Vila Oblitas 395

Part 4 Application in Other Fields 405

Application of the Forgotten Effects Model to the Early Diagnosis of Hereditary Hemochromatosis Alexandra Balvey-Gil Anna M. Gil-Lafuente José M. Merigó Xavier Garriga 407

New Product Development Using Set-Based Concurrent Engineering (SBCE) Henrique Martins Rocha Ligia Maria Fonseca Affonso Ualison Rébula de Oliveira 421

A Proposed Approach to Enhance Security of Cloud Data Storage Nashaat El-Khameesy Hossam Abdel Rahman 431

Supply System in PAP Power SAS Fanny Patricia Muñoz Alvarado Ever Ángel Fuentes 441

Acquisition of Acrobats/Artists Who are Adaptable to the Different Needs of a Theme Park Jaime Gil-Lafuente Vanesa F. Guzmán Parra Francisco J. Maqueda Lafuente 451

Salvador in 1551: A Historical Simulation of a City Maria Antonia Lima Gomes Alfredo Matta 465

Propagation of Errors in Numerical Computations Moses A. Akanbi 475

Simulation of a Service Post for Intermediation of Manpower: A Case Study in a National Employment System Francisco Firmino da Silva Neto Júlia Lorena Marques Gurgel David Custódio de Sena 483

A Model for the Generalization of the Forgotten Effects Salvador Linares-Mustarós Anna M. Gil-Lafuente Joan Carles Ferrer-Comalat José M. Merigó 495

Author Index 509

Acknowledgement to Reviewers 511