Day Spa Business Startup Guide

by Anonymous

Overview

TABLE OF CONTENTS
1 INTRODUCTION .......................................................
2 WHY A DAY SPA MIGHT BE THE BUSINESS FOR YOU ............................................................................
A LOOK AT THE INDUSTRY..........................................
THE MARKETS WHERE DAY SPAS FLOURISH ......................................
3 MARKET RESEARCH MATTERS ................................
KNOW YOUR DEMOGRAPHICS .........................................................
UNDERSTAND WHAT YOUR POTENTIAL CLIENTS REALLY WANT .....
PUT IT ALL TOGETHER .....................................................................
4 MAKING THE INITIAL PLAN ...................................
PICK YOUR TARGET AUDIENCE ........................................................
WHAT TYPE OF SPA IS RIGHT FOR YOU AND YOUR CLIENTELE? ......
SELECT YOUR PRICE POINTS ...........................................................
5 FLESHING OUT YOUR PLAN ...................................
GET TO KNOW YOUR COMPETITION ................................................
PICKING YOUR THEME .....................................................................
SELECTING YOUR SERVICES ............................................................
Massage ..........................................................................
Facials .............................................................................
Skin Exfoliation.................................................................
Waxing ............................................................................
Body Treatments ..............................................................
Hot Tubs, Saunas and Mud baths ........................................
Aromatherapy, Yoga and Meditation ....................................
Body Treatments ..............................................................
Beauty Salon Services .......................................................
EXTRA TOUCHES THAT MAKE A DIFFERENCE ...................................
6 ESTIMATE YOUR NEEDS .........................................
EQUIPMENT YOU MIGHT NEED ........................................................
Basic Items: .....................................................................
Products: .........................................................................
Equipment: ......................................................................
ANTICIPATE STAFFING NEEDS ........................................................
PULLING IT OFF EVEN IF YOU DON’T HAVE EXPERIENCE ................
7 CREATE A BUSINESS PLAN THAT SELLS .................
INFORMATION YOU NEED TO INCLUDE ...........................................
FUNDING OPTIONS THAT WORK ......................................................
8 DON’T FORGET THE LEGALITIES ............................
LICENSING AND OTHER ISSUES ......................................................
9 LOCATION, LOCATION, LOCATION .........................
10 PREPARING FOR YOUR OPENING ........................
WHAT YOU NEED BEFORE SETTING A DATE .....................................
HOW TO MAKE YOUR OPENING A SPLASH .......................................
A FEW PARTING WORDS ..........................................
RESOURCES ..............................................................

Product Details

BN ID:	2940014422888
Publisher:	qasim idrees
Publication date:	05/14/2012
Sold by:	Barnes & Noble
Format:	eBook
File size:	7 MB