The purpose of "Data Speaks" is to re-introduce data analytics. Data speaks! It has a voice that communicates information relevant and critical to the daily decisions in leadership. Creative leaders give data the voice needed to effect change, influence organizational culture, and strategically anticipate the future. The Key Performance Indicators generated for any data matrix should provide real-time information on the trajectory of your corporation. The data tells a story about the for-profit and the non-profit corporations; data can reveal and conceal essential facts. Data is not only speaking about the outcome but also the intangibles like human-resource retention, church growth, employee morale, culture shifts, and other opportunities for improvement. Since data contains individual facts, statistics, and information items, this book teaches leaders to create an organizational culture where everyone is intentional about gathering data. Data Speaks provides insight on how leaders use data to proactively shift corporate culture during crises and uncertainty while understanding how data speaks to business plans objectively.
