Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy

by Simon Asplen-Taylor

Overview

For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience.

Beginning with how to choose projects which reflect your organization's goals and how to make the business case for investing in data, this book then takes the reader through the five 'waves' of organizational data maturity. It takes the reader from getting started on the data journey with some quick wins, to how data can help your business become a leading innovator which systematically outperforms competitors.

Data and Analytics Strategy for Business outlines how to build consistent, high-quality sources of data which will create business value and explores how automation, AI and machine learning can improve performance and decision making. Filled with real-world examples and case studies, this book is a stage-by-stage guide to designing and implementing a results-driven data strategy.

Product Details

ISBN-13:	9781398606050
Publisher:	Kogan Page, Ltd.
Publication date:	06/28/2022
Pages:	328
Product dimensions:	6.10(w) x 9.25(h) x 0.79(d)

About the Author

Simon Asplen-Taylor is an experienced and successful data and analytics leader based in London, UK, having served as Chief Data Officer for multiple FTSE firms and led some of the largest data led transformations in Europe. He specialises in transforming business through the use of data, analytics and artificial intelligence and is currently leading the data transformation at Lloyd's of London. He was included in the dataIQ 100 Most Influential People in Data in both 2020 and 2021.

Table of Contents

* Section - ONE: How data and analytics can help you grow your business; ** Chapter - 01: How can this book help you?; ** Chapter - 02: The business case for data; ** Chapter - 03: Your data and analytics strategy; ** Chapter - 04: A team game; * Section - TWO: Wave 1 - Aspire; ** Chapter - 05: A quick win; ** Chapter - 06: Repeat and learn; * Section - THREE: Wave 2 - Mature; ** Chapter - 07: Data governance; ** Chapter - 08: Data quality; ** Chapter - 09: A single customer view; ** Chapter - 10: Reports and dashboards; ** Chapter - 11: Data risk management and ethics; * Section - PART FOUR: Wave 3 - Industrialize; ** Chapter - 12: Automation, automation, automation; ** Chapter - 13: Scaling up and scaling out; ** Chapter - 14: Optimizing; * Section - PART FIVE: Wave 4 - Realize; ** Chapter - 15: The voice of the customer; ** Chapter - 16: Maximizing data science; ** Chapter - 17: Sharing data with suppliers and customers; * Section - PART SIX: Wave 5 - Differentiate; ** Chapter - 18: From data-driven to AI-driven; ** Chapter - 19: Data products; ** Chapter - 20: Right leadership, right time; ** Chapter - 21: Epilogue - Data success

Editorial Reviews

"One of the ways we can encourage women into data leadership roles is to provide the advice and methods to help remove barriers, whilst sponsoring next generation leaders. In Data and Analytics Strategy for Business, Simon Asplen-Taylor does just that. He has shared his experiences and strategies for success, to create a level playing field for all data leaders. He also talks specifically about how to build and leverage the strengths of a diverse team."

Roisin McCarthy

"Businesses operate in an increasingly complex and fast moving environment, where making the right decision at the right time can mean the difference between winning and losing. Key to this is the successful management and use of data underpinned by a robust data strategy. Data and Analytics Strategy for Business provides a structured approach to show how you can succeed - whether you are just embarking on your journey, part way through or just fine tuning. The book is full of practical advice, anecdotes and experiences to help you win and not lose."

Carl Bates

"A very interesting book in such an important and contemporary area of knowledge and skills. Data Analytics is not just an area of knowledge that you need to learn more about, but it is considered to be a crucial skill kit that is required for every business. Therefore, this book is a great addition to the intellectual body of knowledge that can help students, especially those studying post experience executive programmes, such as MBAs and DBAs, to gain clear insights of the key elements of business analytics and to acquire the required set of skills to compete in the changing world of practice."

Professor Amir Michael

"As we strive to gain more value from our data assets, we create more risk, opportunity and motivation for breaches. Simon's new book Data and Analytics Strategy for Business provides amazing insight on how you can create more value in your organization's data whilst also ensuring its security! Highly recommended."

Ned Finn

"In my experience taking people somewhere they've not been before requires leadership and trust, whether that's climbing Everest or making a success of your business through the use of data and analytics. In Data and Analytics Strategy for Business, Simon cuts through the jargon and provides a clear route for success."

Kenton Cool has completed 15 successful Everest summits and led Sir Ranulph Fiennes' 2008 and 2009

"Beyond his remarkable expertise across all the complexities of today's data sphere, this book clearly demonstrates Simon's mastery of the art of data storytelling. Yet, what makes it even more compelling is that it is so helpfully structured in waves that align to the variety of levels across the entire data maturity spectrum - making it instantly transformative regardless of where an organization currently finds itself in its data journey. This book is an absolute essential for anyone who wants to successfully leverage the abundant value that can be derived from data and analytics."

Chief Data & Analytics Officer at Tawuniya and Aut Edosa Odaro

"Brilliant book! Genuinely the best and most readable book for existing and aspiring CDOs. Every CEO should read the first chapter. Simon Asplen-Taylor has shared his significant expertise to create the go-to data guide for business and data leaders. Data and Analytics Strategy for Business uses examples from a wide range of organizations to explain why data can revolutionise a business. A genuinely good read, the book's structure superbly guides the reader through all aspects of delivering a data and analytics strategy with vital tools and tips. Whether your organization is struggling with trust in its reports or ready to launch the bots, this book is for you."

Just Group PLC Nina Monckton. Head of Data

"The world of a Chief Data Officer requires a full understanding of how a business operates, the sector it works within and the people involved. Simon's book gives a fine insight into the approaches, decisions and specific actions a CDO can use to bring real value to your organization, and make it a critical part of your business strategy."

Helen Crooks

"One of the benefits of going digital is that organizations can collect, review and analyse enormous quantities of data. Correctly interpreted, this data provides the intelligence which enables a business to understand the consumer and marketplace in a completely new way. Successful organizations require a clear data strategy and a disciplined set of operational processes. Simon Asplen-Taylor shows in practical detail how to make this happen in the real world. He demonstrates that data is key but reveals that an effective data officer never loses sight of the commercial application and human element of the intelligence created."

Kevin Gaskell