Meet the characters and relieve the games and controversies that captured the imagination of the nation's sports fans. Updated with new chapter about quarterback Dak Prescott and the winning 2016 season.
Jim Reeves, for decades The Fort Worth Star-Telegram's award-winning sport columnist, goes behind the scenes to explain how the Cowboys battled for five Super Bowl titles, how Tex Schramm's creative genius forged them into America's Team, then become the richest NFL franchise under owner Jerry Jones.
There's star quarterback Roger Staubach inching out on an 11-the story window ledge to get Schramm's attention during contract talks.
Reeves discloses how he scooped quarterback Troy Aikman's deep disgust for coach (and party-animal) Barry Switzer, even during Super Bowl XXX victory celebrations.
Jerry Jones makes clear he now regrets how he fumbled the firing of revered, founding coach Tom Landry. Jones also relives the abrupt split with winning coach Jimmy Johnson, his former college teammate. Then Jones candidly discusses his team's future.