An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
1111950518
Customer Sense: How the 5 Senses Influence Buying Behavior
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
54.99
In Stock
5
1
![Customer Sense: How the 5 Senses Influence Buying Behavior](http://vs-images.bn-web.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Customer Sense: How the 5 Senses Influence Buying Behavior
185![Customer Sense: How the 5 Senses Influence Buying Behavior](http://vs-images.bn-web.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Customer Sense: How the 5 Senses Influence Buying Behavior
185Paperback(1st ed. 2013)
$54.99
54.99
In Stock
Product Details
ISBN-13: | 9781349344420 |
---|---|
Publisher: | Palgrave Macmillan US |
Publication date: | 12/23/2015 |
Edition description: | 1st ed. 2013 |
Pages: | 185 |
Sales rank: | 661,053 |
Product dimensions: | 6.10(w) x 9.25(h) x (d) |
About the Author
From the B&N Reads Blog