Customer Relationship Management

by Bhavi Chhaya

Overview

One of the largest challenges that customer relationship management systems face is poor usability. With a difficult interface for a user to navigate, implementation can be fragmented or not entirely complete. The importance of usability in a system has developed over time. Customers are likely not as patient to work through malfunctions or gaps in user safety, and there is an expectation that the usability of systems should be somewhat intuitive: “it helps make the machine an extension of the way I think — not how it wants to me think.” An intuitive design can prove most effective in developing the content and layout of a customer relationship management system. This approach will provide a solid foundation this subject on which the student will continue to build during the remainder of his or her professional life and most certainly during the remainder of his or her professional education.

Product Details

ISBN-13:	9789354122545
Publisher:	Arts & Science Academic Publishing
Publication date:	06/30/2012
Sold by:	Barnes & Noble
Format:	eBook
Pages:	246
File size:	236 KB

About the Author

Bhavi Chhaya specializes in the positioning of lodging product and providing the vision and insight for clients to succeed. In addition, Chhaya is recognized for his manuals and publications regarding the re-emergence of consumer personalization to the hospitality industry. Prior to joining IITS, Pune., She was responsible for the day to day Operations of all Club House Inns of New Delhi. She has experience in all areas of the hospitality industry including hotels, clubs, restaurant and fast food, convention centres and the racing clubs.