Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

by David Bejou (Editor), Timothy Keiningham (Editor), Lerzan Aksoy (Editor)

Overview

Get the competitive edge by effectively managing customer lifetime value

The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi

Product Details

ISBN-13:	9781136791918
Publisher:	Taylor & Francis
Publication date:	12/08/2006
Sold by:	Barnes & Noble
Format:	eBook
Pages:	152
File size:	3 MB

About the Author

David Bejou, Timothy Keiningham, Lerzan Aksoy

Table of Contents

How Customer Lifetime Value Is Changing How Business Is Managed (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) CLV: The Databased Approach (V. Kumar) Approaches to the Measurement and Management of Customer Value (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) Customer Lifetime Value as the Basis of Customer Segmentation: Issues and Challenges (Katherine N. Lemon and Tanya Mark) Customer Divestment (Vikas Mittal and Matthew Sarkees) Customer Lifetime Value and Firm Valuation (Sunil Gupta and Donald R. Lehmann) The Climate for Service: A Review of the Construct with Implications for Achieving CLV Goals (Benjamin Schneider, William H. Macey, and Scott A. Young) The Future of Managing Customers as Assets (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) Index Reference Notes Included

What People are Saying About This

Jaideep Motwani

VERY APT AND USEFUL to academicians and practitioners who are struggling with this issue. . . . Does a wonderful job in demonstrating how to compute, measure, and manage customer lifetime value from different perspectives. . . . Focuses on viewing customers as assets and discusses issues and challenges for achieving customer lifetime value goals. (Jaideep Motwani, PhD, Chair and Professor of Management, Grand Valley State University, Michigan)

Seethu Seetharaman

At last, a serious treatise on the subject of customer lifetime value! There have been a spate of previous books on CRM, some too conceptual and others too 'trench warfare' type to give the reader a 'nuts and bolts' understanding of the tools involved. Here is a RIGOROUS, YET USER-FRIENDLY, coverage of the importance of customer metrics in driving marketing decisions of firms, written by some of the brightest marketing scholars in the world. (Seethu Seetharaman, PhD, Associate Professor of Management, Rice University, Texas)