Customer CEO: How to Profit from the Power of Your Customers

by Chuck Wall

Overview

Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customer possess - including "the power of me," "the power of the heart," and "the power of rebellion" - and how companies can profit by understanding the power of their customers. Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three-dozen companies that embrace the power of their customers. By reading this book, every leader can transform their business into a Customer CEO company.

Product Details

ISBN-13:	9781937134389
Publisher:	Bibliomotion, Inc.
Publication date:	04/30/2013
Sold by:	Barnes & Noble
Format:	eBook
Pages:	240
File size:	2 MB

About the Author

Chuck Wall is the founder of Customer CEO, the customer thinking company. Customer thinking is the way to fuse customer data and insight to increase engagement and improve the experience. Chuck has interviewed over 100,000 customers, making him an expert in customer understanding. Prior to launching Customer CEO, Chuck started seven enterprises across multiple industries. As a serial entrepreneur, he has a deep understanding of business and strategy. As a marketing advisor, he has helped companies of every size sell billions of dollars in new products and services. His clients have included major brands like HP, Intel, Campbell Soup, and Yahoo. In addition to speaking professionally, Chuck has led workshops on customer insight, branding, and marketing at SMU, Texas A&M, and more. Chuck is active in non-profit work and was appointed by the Governor of Texas to serve as a board member of OneStar Foundation. He’s a graduate of Southern Methodist University and lives in Austin, Texas.

Table of Contents

Foreword Michael Port vii

Author's Note ix

Prologue xv

Chapter 1 Stop, Look, and Listen 1

Chapter 2 I Am Your Customer CEO 11

Chapter 3 The Power of Me 25

Chapter 4 The Power of Value 45

Chapter 5 The Power of Performance 65

Chapter 6 The Power of the Heart 79

Chapter 7 The Power of Simple 93

Chapter 8 The Power of Yes 107

Chapter 9 The Power of the Platform 123

Chapter 10 The Power of Rebellion 141

Chapter 11 The Power of Purpose 157

Chapter 12 The Customer Thinking Solution 173

Chapter 13 Becoming the Customer CEO Champion 185

Epilogue 191

Notes 193

Acknowledgments 209

Index 211