Culture Shock

by Joanna Dodd Massey, Ph.D.

Overview

"But I need me time!"

When faced with a young employee looking at her disappointedly after being told she needed to work over a holiday, author Dr. Joanna Dodd Massey did what many Gen X managers do. She thought to herself, I've worked through every vacation I ever took! But, instead of reacting, she paused and found a compromise to serve both the company and her employee. Americans are experiencing a culture revolution unlike anything we have seen since the 1960s. Millennials and Gen Z are nearly half of the U.S. population and, as consumers and employees, they are dramatically changing the way we work.

In Culture Shock: Surviving Five Generations In One Workplace, Dr. Massey, a communications expert with a Ph.D. in psychology and an MBA, does a deep dive into the five generations at work, examining how they behave and why. Using a humorous and candid writing style, Dr. Massey breaks the news to her cantankerous colleagues that resistance is futile, and they need to change or risk becoming irrelevant in the not-so-distant future.

PRAISE FOR CULTURE SHOCK:

It's a business book and a psychology book. It s the Reese's Peanut Butter Cup version that's two tasty treats in one.

-Brian Lowry, CNN media critic

A great book and much needed in today s business world! The topic is fascinating to me having managed so many Millennials (and more recently Gen Z), while working for Boomers for much of my career. Such different styles!

-Lisa Harman Gooder, Digital Consultant & Content Strategist, and former Condé Nast Editor-in-Chief

Dr. Joanna Massey's insight into the five generations in the workplace today and how they psychographically intertwine is entertaining, educational and empowering! I am looking forward to embracing what I've learned about honoring and valuing the younger generations and applying it to my company where the team, work culture, and making a difference in the world matter to me. I m so inspired!

-Paige Adams-Geller, Founder and Creative Director of PAIGE - a lifestyle brand for women and men.

Product Details

BN ID:	2940162978480
Publisher:	Jacquie Jordan Inc. Publishing
Publication date:	05/19/2020
Sold by:	Barnes & Noble
Format:	eBook
Sales rank:	778,289
File size:	2 MB

About the Author

With more than 25 years of experience in the media industry at companies, such as Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro, Joanna Dodd Massey, Ph.D., MBA is an experienced C-level communications executive and Board Director. She has managed brand reputation, corporate turnaround, crisis communications, culture transformation, and multi-million-dollar P&Ls. She is also a Doctor of Psychology, which she uses to advise companies and executive teams on all matters relating to change management, especially communicating with Millennial and Gen Z employees, consumers and investors.

She currently serves as President & CEO of the consulting firm, J.D. Massey Associates, Inc. (JDMA). Dr. Massey is also a corporate speaker and trainer, as well as author of the books, Communicating During a Crisis: Influencing Others When the Stakes Are High and Culture Shock: Surviving Five Generations in One Workplace. In addition, Dr. Massey is an adjunct professor at Columbia University, where she teaches a masters-level course in corporate communications.

As a Board Director, Dr. Massey is a member of the National Association of Corporate Directors (NACD) and currently serves on the Advisory Boards of 8B Education Investments, a financial startup; and The Resolution Project, a nonprofit that funds and mentors undergraduate entrepreneurs with businesses that do social good. Formerly, she served on the Board of Directors of The Resolution Project as a member of the Audit committee, the University of Southern California New York Alumni Club as a member of the Executive Board, and Colors LGBTQ Youth Counseling Services.

Dr. Massey is also an angel investor who advises female entrepreneurs on all aspects of seed funding. She previously served as a Managing Director at Golden Seeds, an early-stage female-led investment firm with more than $125 million in total investments in over 170 female run businesses, and she is a member of the Angel Capital Association.

Dr. Massey holds four graduate degrees in both business and psychology, and she is a member of the American Psychological Association.