Cultural Psychology: A Special Issue of the journal of Consumer Psychology

by Durairaj Maheswaran (Editor), Sharon Shavitt (Editor)

Overview

First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special issue address the conceptual and methodological issues that are central to conducting cross-cultural research, including selecting or blending emic and etic research approaches, achieving measurement equivalence, expanding the cultural constructs and geographical regions under investigation, and understanding mediating processes. In the process, they review the progress that has been made in addressing these issues in consumer psychology and suggest a number of priorities for future research in this important domain.

Product Details

ISBN-13:	9781135065249
Publisher:	Taylor & Francis
Publication date:	10/13/2014
Sold by:	Barnes & Noble
Format:	eBook
Pages:	72
File size:	593 KB

About the Author

Durairaj Maheswaran, Sharon Shavitt

Table of Contents

Volume 9, Number 2, 2000. Contents: D. Maheswaran, S. Shavitt, Issues and New Directions in Global Consumer Psychology. J.L. Aaker, J. Sengupta, Averaging Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity. R. Batra, V. Ramaswamy, D.L. Alden, J-B.E.M. Steenkamp, S. Ramachander, Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries. R.P. Bagozzi, N. Wong, S. Abe, M. Bergami, Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant Consumption. C.L. Wang, T. Bristol, J.C. Mowen, G. Chakraborty, Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self. J.A. Lee, Adapting Triandis's Model of Subjective Culture and Social Behavior Relations to Consumer Behavior.

Editorial Reviews

"This is a very important book. Its message is that psychology gives inadequate attention to culture, especially macroculture. Ratner's critiques of different approaches to psychology are excellent. This is a great book."
—PsycCRITIQUES

"The book is very timely in the contemporary context of developing cultural psychology…engaging, substantive, and at times provocative."


—Jaan Valsiner, Ph.D.
Clark University

"This book makes a unique contribution …by drawing out the important connections between culture, psychology, and power…appropriate for undergraduate and graduate courses in cultural psychology …Scholars in cultural psychology...developmental psychology...anthropology, sociology, and even public policy would benefit from reading this book."


—Victoria Plaut, Ph.D.
College of the Holy Cross

"A timely and urgently needed contribution to the field of psychology...a unified, coherent text on cultural psychology."


—Glenn Adams, Ph.D.
University of Kansas

From the Publisher