This edition continues its strength as a student-friendly text that demonstrates how to craft, target, and deliver messages during crises in order to mitigate further controversy and distress. Classic cases lay the foundation, while contemporary cases shed light on cutting-edge practices in use today. Many cases from previous editions have been updated and new cases added, including the COVID-19 crisis and U.S. vaccination campaign; Starbucks and racial discrimination at a Philadelphia branch; Will Smith and the Academiy Awards slap; Gander, Newfoundland in supporting stranded tourists after the attacks of September 11, 2001; and a look at how schools can prepare communication responses to school shootings. Each case pays particular attention to the actual and ideal use of social media in the crisis and there is a new section on the important issues of misinformation and disinformation.
Crisis Communications, 6th Edition is intended for courses in crisis communication, crisis management, disaster response, corporate communications, and public relations.
Student and instructor online support materials feature selected previous editions’ case studies no longer in this edition as well as an Instructor’s Manual with suggested activities, discussion questions, and sample quizzes: www.routledge.com/9780367894450.
This edition continues its strength as a student-friendly text that demonstrates how to craft, target, and deliver messages during crises in order to mitigate further controversy and distress. Classic cases lay the foundation, while contemporary cases shed light on cutting-edge practices in use today. Many cases from previous editions have been updated and new cases added, including the COVID-19 crisis and U.S. vaccination campaign; Starbucks and racial discrimination at a Philadelphia branch; Will Smith and the Academiy Awards slap; Gander, Newfoundland in supporting stranded tourists after the attacks of September 11, 2001; and a look at how schools can prepare communication responses to school shootings. Each case pays particular attention to the actual and ideal use of social media in the crisis and there is a new section on the important issues of misinformation and disinformation.
Crisis Communications, 6th Edition is intended for courses in crisis communication, crisis management, disaster response, corporate communications, and public relations.
Student and instructor online support materials feature selected previous editions’ case studies no longer in this edition as well as an Instructor’s Manual with suggested activities, discussion questions, and sample quizzes: www.routledge.com/9780367894450.
![Crisis Communications: A Casebook Approach](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Crisis Communications: A Casebook Approach
394![Crisis Communications: A Casebook Approach](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Crisis Communications: A Casebook Approach
394Paperback(6th ed.)
Product Details
ISBN-13: | 9780367894450 |
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Publisher: | Taylor & Francis |
Publication date: | 06/20/2024 |
Series: | Routledge Communication Series |
Edition description: | 6th ed. |
Pages: | 394 |
Sales rank: | 650,426 |
Product dimensions: | 6.00(w) x 9.00(h) x (d) |