Creators Take Control: How NFTs Revolutionize Art, Business, and Entertainment

Creators Take Control: How NFTs Revolutionize Art, Business, and Entertainment

by Edward Lee

Narrated by Seth Podowitz

Unabridged — 11 hours, 17 minutes

Creators Take Control: How NFTs Revolutionize Art, Business, and Entertainment

Creators Take Control: How NFTs Revolutionize Art, Business, and Entertainment

by Edward Lee

Narrated by Seth Podowitz

Unabridged — 11 hours, 17 minutes

Audiobook (Digital)

$27.99
FREE With a B&N Audiobooks Subscription | Cancel Anytime
$0.00

Free with a B&N Audiobooks Subscription | Cancel Anytime

START FREE TRIAL

Already Subscribed? 

Sign in to Your BN.com Account


Listen on the free Barnes & Noble NOOK app


Related collections and offers

FREE

with a B&N Audiobooks Subscription

Or Pay $27.99

Overview

A leading legal scholar offers a compelling new theory to explain the meteoric rise of non-fungible tokens (NFTs) and their impact on art, business, entertainment, and society and explains how they are revolutionizing our understanding of ownership.

If you buy an NFT, do you own anything? Critics say no. Then why are people paying millions of dollars to own them-to the tune of $27 billion in 2021? And why are big businesses and venture capital firms investing hundreds of millions to develop NFTs for people's use in the metaverse, a world that is purely imaginary? In Creators Take Control, Edward Lee vividly explains how NFTs operate-and how they fundamentally change our understanding of ownership. Using easy-to-understand examples, he unpacks the complex arrangement of NFTs to show the power they offer to creators. Under this mind-bending arrangement, NFT buyers typically own virtual tokens (unique lines of code stored on blockchain), not the art or content associated with the NFT. So why would anyone pay so much money for just a token?

Lee offers a compelling new theory he calls “Tokenism” that answers this perplexing question. Tokenism is an artistic, cultural, and technological movement that creates value and a new kind of ownership in property-symbolized by a virtual token-through a process of technological abstraction and artificial scarcity effectuated by NFTs. As Cubism did in the twentieth century, Tokenism topples the traditional view of perspective-but now with respect to ownership. Tokenism ushers in a radically new approach to ownership, fitting our increasingly immaterial world in which our presence and interactions are virtual. Creators and businesses have seized upon this profound transformation to develop innovative business models and a new type of interactive ownership through NFTs-which offer vast potential for engagement, community, patronage, and decentralized collaboration. Through NFTs, creators can take back control of their artistic productions-and forge a Virtual Renaissance for the ages.

Supplemental enhancement PDF accompanies the audiobook.


Editorial Reviews

From the Publisher

"Forget the hype and hysteria—Web3 and NFTs will provide enormous benefits to artists and commerce. And this book, by on of the Internet's most careful and experienced scholars, shows just how. In a powerful analysis that makes understandable the link between the law of IP and the code of Web3, Lee points to a genuinely productive future that will empower digital creativity far more effectively than IP law alone ever has. This is essential reading for our creative future." — Lawrence Lessig, Roy L. Furman Professor of Law and Leadership, Harvard Law School

"This book will forever change the way you think about the creator economy. An eye-opening account of the relationships between artists, businesses, platforms, and consumers, this is the foundational book explaining the sweeping transformations just over the horizon. Ed Lee has written both a warning and a blueprint for a better future." — Amy Webb, author of The Big Nine and The Genesis Machine

"Engagingly written, this is not just a serious argument for the value of NFTs to creators but also a remarkable story about the growth of a whole new type of property. Highly recommended." — Mark A. Lemley, professor, Stanford Law School

"Creators Take Control sends the reader on an exhilarating journey through the dynamic world of artistic and business innovation around digital assets. With a deft blend of vivid examples, technical explanation, and legal analysis, Lee shows that the significance of nun-fungible tokens (NFTs) is not their eye-popping prices; it's the new forms of ownership, organization, and creative activity they enable." — Kevin Werbach, First Pacific Company Professor and Chair, Department of Legal Studies Business Ethics, the Wharton School of the University of Pennsylvania

“Creators Take Control taps into the urgent need for mainstream awareness about this fast-growing, fascinating industry.” — Art Plugged

"If you read one book about the NFT space, read this one." — Magnus Resch, Leading Art Market Economist 

Product Details

BN ID: 2940174821446
Publisher: HarperCollins
Publication date: 03/28/2023
Edition description: Unabridged
From the B&N Reads Blog

Customer Reviews