Creativity in the Imagination Age: Theories, Practice and Application

by S M A Moin

Overview

In the imagination age, organizations need to harness the power of creativity and innovation in order to survive and thrive. Grounded in academic and applied research, this book offers invaluable insights into these concepts from an interdisciplinary perspective. Through compelling narratives, the author critically discusses the theories and models that will empower the thinking of researchers, entrepreneurs and leaders. Revealing how the fourth industrial revolution can put our creative minds into play with enormous opportunities to solve problems and make meaning, the book invites us to debate how human and emerging technologies will write the next chapter of human history. It covers philosophical approaches to creativity, the characteristics of creative teams, the components of individual creativity as well as the role of imagination and associative thinking in fostering creativity and innovation.

Product Details

ISBN-13:	9783030986469
Publisher:	Springer International Publishing
Publication date:	08/12/2022
Edition description:	1st ed. 2022
Pages:	159
Product dimensions:	5.83(w) x 8.27(h) x (d)

About the Author

S M A Moin is a Senior Lecturer (Associate Professor) in Marketing at Queen Mary University of London, UK. He is an interdisciplinary researcher interested in storytelling, branding, trust, creativity, innovation and leadership. Before moving into academia, Moin worked in several industries, including military (Navy), media, publishing, and financial services. Before joining Queen Mary University
of London, he worked as the Associate Head of Research and Scholarship at Coventry University London.

Table of Contents

Chapter 1:The Magic and Mystery of the Imagination Age: Where Human Mind Meets Science and Technology.-Chapter 2: Creating a World Out of Our Minds: A Philosophical Perspective of Imagination.- Chapter 3:The Mysterious Ingenuity that Makes Us Humans: Deciphering Creativity through the Lens of Philosophy and Divinity.- Chapter 4: Putting Creative Minds into Play: Innovation at the Intersection of Science, Art and Technology.- Chapter 5: Connecting the Dots: The Inextricable Link between Imagination, Creativity and Innovation.- Chapter 6: Ideation to Impact: The Organisational Culture that Transform Caterpillars into Butterflies.- Chapter 7:Navigating through the Imagination Age: Set the Moral Gyro and Put Humanity on the Helm.

What People are Saying About This

From the Publisher

“Bringing art and science together, as a creative method for innovation and application, has become an essential skill within an increasing number of sectors. This book explores the intersection between complimentary and clashing disciplines in a new and fresh way.” – Professor Jonathan A.J. Wilson, Professor of Brand Strategy & Culture, Regent's University London, UK

“A valuable guide for individuals and organisations highlighting how we can all free our minds up to think in new and exciting ways.” – Emeritus Professor Alan Wilson, Strathclyde Business School, University of Strathclyde, UK