Creativity and Innovation for Managers

by Brian Clegg

Overview

By concentrating on the essentials,Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic.

It provides:

• A practical approach to business creativity without the hype;
• An agenda for making innovation happen in your business
• A real world view

Product Details

ISBN-13:	9780080503387
Publisher:	Taylor & Francis, Inc.
Publication date:	04/27/1999
Sold by:	Barnes & Noble
Format:	eBook
Pages:	113
File size:	874 KB

About the Author

Published in association with the Institute of Management

Table of Contents

Innovation In-brief
Innovation emerges
The mechanics of innovation
The innovation powerhouses
Swamps and alligators
The innovation programme
Innovation in context
Innovation SWOT
Innovation agenda
Finding out more
Index

Editorial Reviews

'Brian Clegg provides a most readable and engaging overview which will appeal particularly to senior managers who are looking for ways to stimulate creativity and innovation in their organizations.'
'This overview will appeal to the senior leaders of both commercial and not-for-profit sectors.'

Keith Milmer B.Tech, Ph.D, MBA, Director, 2 Year MBA
Ashridge Management College

At the end, i found myself wanting to go back to old well known sources to re-read them, to look out previously unaccessed sources and to learn more about creativity and innovation. In short, Clegg's book is both an excellent introduction to business creativity as a topic and an excellent advocate of its central importance as a management/organisational tool. It is well worth reading.
The Journal of the Institute of Public Sector Management

From the Publisher