Creative Cross-Disciplinary Entrepreneurship: A Practical Guide for a Campus-Wide Program

by D. Welsh

Overview

Creative Cross-Disciplinary Entrepreneurship responds to educational demands created through dramatic changes in the nature of business, by describing how to develop a cross-disciplinary curriculum in Entrepreneurship that further increases students' knowledge base in specific areas of interest and the development of an 'entrepreneurial mindset.'

Product Details

ISBN-13:	9781137338341
Publisher:	Palgrave Macmillan
Publication date:	12/10/2014
Sold by:	Barnes & Noble
Format:	eBook
Pages:	176
File size:	4 MB

About the Author

Dianne H. B. Welsh is the Hayes Distinguished Professor of Entrepreneurship, Founding Director of the North Carolina Entrepreneurship Center, and Founding Director of the Entrepreneurship Cross-Disciplinary Program at The University of North Carolina at Greensboro, USA. She holds a PhD in Management from the University of Nebraska-Lincoln, USA, and is a recognized scholar in entrepreneurship, family business, and franchising with six books and over 150 publications.

Table of Contents

Table of Contents 1. Why Do We Need Cross-Disciplinary Entrepreneurship? 2. How to Build an Entrepreneurial University 3. Cross-Disciplinary Curriculum 4. Interactive Models and Resources outside the Classroom 5. Assurance of Learning and Accreditation Issues 6. Case Study: The University of North Carolina Greensboro 7. Conclusion Appendix Index