Creative Burst

by Kristin Morin

Overview

Despite the limitations many User Experience teams face—budget and time constraints, lack of formal authority—UX practitioners are uniquely poised to provide strategic value to product organizations. Still, many UX teams struggle to prove they're capable of leading strategy, not just following it.

Creative Burst details how one UX team took product strategy into their own hands.

The author, a UX designer with a masters' degree and two decades of experience making websites and software, shares how her team leveraged focused bursts of creativity to cultivate an environment that embraced innovation.

The program was not a massive success at the outset, but innovation requires iteration, and initial failure is critical to the process. Utilizing continuous improvement methods, the UX team learned to lead product strategy by example.
 

In this case study, streamlined for the busy UX professional, you will learn:

•  Steps the UX team took to lead product strategy from within the organization
•  Methods to encourage participation and maintain team engagement throughout the innovation program
•  Takeaways of which practices worked well, which didn't, and how the team determined the difference
•  Key building blocks to design your own successful innovation program and transform good ideas into great product strategy

Creative Burst is a guidebook for any UX team who wants to help their organization innovate for user success. You'll finish this case study with the skills, knowledge, and ideas—plus a toolkit of activities—to construct your own innovation program.

 

Help your organization harness your team's creativity—grab your copy of Creative Burst now!

Product Details

BN ID:	2940166225993
Publisher:	Insightful Scribbles
Publication date:	04/05/2022
Sold by:	Draft2Digital
Format:	eBook
File size:	1 MB

About the Author

Kristin began her professional web career in the early 2000s by dabbling with HTML and ended up calling herself a “web designer” back when no one truly knew what the term meant. After years in web and database development—and a bachelor’s degree in Web Management in Internet Commerce from Johnson and Wales University—she found her true passion in User Experience (UX).

Kristin graduated with a master’s degree in Human Factors in Information Design from Bentley University, and in 2012 completed her professional transition from web development to UX. After six years working on websites as a user experience architect and content strategist in web agencies, she made the switch to in-house product designer at an enterprise software company: Kronos.

Kristin is dedicated to lifelong learning, constantly seeking to expose herself to thought leadership to learn to be a better designer than she was yesterday. Her professional areas of focus include information visualization, UX writing, content strategy, design strategy, encouraging cross-functional collaboration, and—of course—facilitating creativity and innovation.

Learn more about her new book, CREATIVE BURST, by visiting: creative-burst.com

Check out Kristin’s professional website, including additional case studies, at: kristinmorin.com