Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision

by Dave Trott

Overview

Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are. In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Dave Trott shows you how.

Product Details

ISBN-13:	9780857197313
Publisher:	Harriman House
Publication date:	02/04/2019
Sold by:	Barnes & Noble
Format:	eBook
Sales rank:	960,636
File size:	250 KB

About the Author

Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

Table of Contents

About The Author ix

Introduction: Corkscrew Thinking 1

Part 1 Creativity In Unusual Places

Calling The Play 5

When The Problem Is The Opportunity 8

Move The Problem Up The List 11

Killing Two Birds With One Stoner 14

Two Minuses Can Make A Plus 17

History Is The Future 20

Make Fear Your Friend 22

The Trick Is The Treat 24

The Predatory Algorithm 27

If You Can't Stop It, Steer It 29

Sniffing Out The Problem 31

Part 2 Creative Communication

Play The Hand You're Dealt 35

The Naked Truth 38

Reality Is Inside Out 40

Our Job Isn't A Summary 43

Compared To Watt? 46

Have It Crop Up As An Opportunity 49

Common Sense Beats Brains 51

Who Owns Language? 54

Brexit And Behavioural Economics 56

Part 3 Creative Impact

Who's A Naughty Boy Then? 61

Show Don't Tell 64

Unfriendly Fire 67

The Wrong Criterion 69

Reason Is Emotion 72

Advertising Is Bollocks 75

Because You're Worth It 78

Real Disruption Is Uncomfortable 80

Creative Thinking In Space 83

A Kernel Of Truth 86

Simple Is Harder Than Complicated 89

Part 4 Practical Creativity

Triage Thinking 93

Pareto With Fries 96

Problems Are There To Be Solved 99

The Answer Is, It Depends 102

Suck On That 105

Losers Versus Winners 108

Change The Game 111

You Can't Change Things Without Changing Them 113

Data Can't Think 116

Thinking On The Fly 118

Why Dressing Up Is Important 121

Just Score One Goal 123

Miss Shilling's Orifice 126

When Marketing Is Creativity 129

Part 5 Creative Surprises

Backfire 133

Boys With Toys 136

Hold On A Minute 139

Creativity Takes Guts 141

A Creative Disaster 144

Jesus H.Christ 146

The Power Of Ignorance 149

Data Is A Burning Issue 152

Water Bomb 155

The Chairman's Wife Syndrome 158

Part 6 Creative Illusions

Unrequited Love 163

We Must Be Seen To Be Seen 165

Going Apeshit 168

Where Are Our Manners? 171

When It's Insane To Be Sane 173

Clue Tip 176

The Not-So-Great Train Robbery 179

Strategy Is Sacrifice 182

Winning By A Whisker 184

Part 7 Creativity In Real Life

Placebo Advertising 189

Up The Wall 192

What Are The Odds? 195

Losing Your Marbles 198

How Advertising Goes Viral 201

Simple Doesn't Lie 204

Fun Beats Data 207

Idiot's Guide To Technology 210

It's All Down To Heuristics, Guv 212

I Only Want To Play If I Win 215