Creating Urgency in a Non-Urgent Housing Market

by Jason Forrest

Overview

Urgency is the key component to a strong market, but in tough markets, new home sales counselors must create that urgency. Fortunately, Jason Forrest has the method for tapping into this high-powered emotional resource! Based on the principle that every new home buyer's desire is to improve their life, Jason teaches you how to fulfill this powerful impulse in your customers. Learn how to create an atmosphere of excitement and immediacy, no matter the state of the market. Creating Urgency will revitalize your sales philosophy!

Product Details

BN ID:	2940015734355
Publisher:	Signature Book Printing
Publication date:	12/13/2007
Sold by:	Barnes & Noble
Format:	eBook
Pages:	70
File size:	689 KB

About the Author

Jason Forrest
CSO, Forrest Performance Group

As a sales professional, author, professional speaker, and consultant to homebuilders, Jason's job is to help new home sales teams increase sales and retention rates through Leadership Sales training.

Jason grew up under the influence of his father (a business owner and professional salesperson), his mother, (a persuasive speaking professor), and Zig Ziglar (his Sunday school teacher and world-famous salesperson/motivational speaker).
Jason learned sales by selling rather than observing. These influences and experiences shaped him into who he is today--a salesperson first, a trainer on a mission, a national speaker, and a coach who pushes sales organizations to become the best version of themselves.

Corporate clients include The Villages, Woodside Homes, Beazer Homes, Centerline Homes, Pardee Homes, Grand Homes, and many others. Every year, Jason delivers approximately 92 keynotes/seminars and conducts 850 group coaching calls with sales teams, sales managers, and executives. See him in action at www.ForrestPG.com

Connect with Jason online:

LinkedIn: www.linkedin.com/in/JasonForrest
Twitter: www.twitter.com/JForrestSpeaker
YouTube: www.youtube.com/JasonForrest
Blog: www.ForrestPG.com/blog/
Email:

Editorial Reviews

Jason's book, Creating Urgency (in a non-urgent housing market) is a THE must ready book for anyone involved in sales and marketing homes today! It is simple, straightforward and will truly help you discover more about your customers needs, allowing you to truly help them and make sales! As a quick read, it means you can master it quickly and apply the steps to creating urgency, immediately. Go buy the book and discover this for yourself. If you take away nothing other then his 2 most important

Amazon.com - Stephen Turner

This book was actually given to me through a friend, but I have read a bunch of books on New Home sales and this is a good one for sure. I don't know if it quite makes my top ten list but worthy of a 5 star rating for sure. I consider my secret weapon "creating urgency" and it was refreshing to read this book and gain another perspective. The author is straightforward and truly helps you discover more about your customers needs and how to inspire them to buy! This book was a nice quick read.

Amazon.com - Ty Wilde

I've also heard Jason speak... I highly recommend checking out the book. It offers specific details and suggestions rather than vague ideals. Good stuff.

Amazon.com - Joseph Brandley

A timely and relevant message that's enjoyable to read and easy to apply. Most importantly, Jason reminds us that we are individually responsible for creating our own competitive advantage, which becomes even more urgent in down markets.

Amazon.com - Steve Schmidt

Jason Forrest provides powerful insight into the relationship between the salesperson and buyer. He walks the reader through stages of the buying process and explains how we can create an essential emotional impact.

I love that Jason gets right to the point with fresh ideas and entertaining stories. It is so easy to implement his ideas and see results immediately! The book is short and to the point and I often refer back to it.

"Creating Urgency" is for anyone that desires to i

Amazon.com - Stuart Schultz