Creating a Business
There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.

The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.

Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.

"1019781549"
Creating a Business
There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.

The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.

Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.

220.0 In Stock
Creating a Business

Creating a Business

by Jenny van Sten-van't Hoff
Creating a Business

Creating a Business

by Jenny van Sten-van't Hoff

Hardcover

$220.00 
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Overview

There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.

The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.

Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.


Product Details

ISBN-13: 9781138154544
Publisher: Taylor & Francis
Publication date: 12/09/2016
Series: Routledge-Noordhoff International Editions
Pages: 156
Product dimensions: 6.88(w) x 9.69(h) x (d)

About the Author

Jenny van Sten-van't Hoff is based at Rotterdam Business School, the Netherlands

Table of Contents

Introduction 1. The Entrepreneural venture 2. Managerial aspects 3. Legal aspects 4. Marketing aspects 5. Financial management aspects 6. Financial accounting aspects 7. Management accounting aspects 8. Fiscal aspects

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