Corporate language and comprehensibility are key concepts for successful corporate communications. The focus is not only on the company itself and its brand(s) & the company=s target groups, whether they are customers, suppliers or employees, are also decisive factors in the communication process. An individualized, consistent and comprehensible corporate language builds trust and promotes long-term customer loyalty. Business deals can be brought to a successful conclusion faster, and later misunderstandings with expensive consequences can be avoided. Starting with a general positioning of the topic in the context of management and corporate identity, this volume presents basic rules along with tried-and-tested measures for achieving optimal corporate communication.
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Corporate Language: Unternehmenssprache verständlich gestalten, effektiv steuern und praxisnah umsetzen
Corporate language and comprehensibility are key concepts for successful corporate communications. The focus is not only on the company itself and its brand(s) & the company=s target groups, whether they are customers, suppliers or employees, are also decisive factors in the communication process. An individualized, consistent and comprehensible corporate language builds trust and promotes long-term customer loyalty. Business deals can be brought to a successful conclusion faster, and later misunderstandings with expensive consequences can be avoided. Starting with a general positioning of the topic in the context of management and corporate identity, this volume presents basic rules along with tried-and-tested measures for achieving optimal corporate communication.
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Corporate Language: Unternehmenssprache verständlich gestalten, effektiv steuern und praxisnah umsetzen
173![Corporate Language: Unternehmenssprache verständlich gestalten, effektiv steuern und praxisnah umsetzen](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Corporate Language: Unternehmenssprache verständlich gestalten, effektiv steuern und praxisnah umsetzen
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Product Details
ISBN-13: | 9783170283503 |
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Publisher: | Kohlhammer Verlag |
Publication date: | 09/26/2018 |
Sold by: | Bookwire |
Format: | eBook |
Pages: | 173 |
File size: | 4 MB |
Language: | German |
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