We have been told business is a zero-sum game. For someone to win, someone else must lose. But this often leads to a cutthroat rivalry amongst professionals. Bitter and needlessly acrimonious, it not only hurts competitors, but it also makes things tougher for the end client/customer.
Now, what if there was a better way?
This is the promise of Coopertition. Employing a beneficial positive sum mentality, it demonstrates the beauty and mutual advantage of benevolent collaboration—amongst collaborators for the benefit of all.
Knowing today's professionals are running 100 miles an hour in every conceivable direction trying to be all things to their stakeholders, the content is chock full of sagacious advice—yet written in pithy, punchy chapters so you can absorb the info on the go.
Structured from A-Z with each letter representing a key insight, it presents memorable and instructive stories illustrating the concept of reaching across the aisle to work with one's 'rival'—especially when the result is better service for the customer/client.
Undoubtedly, we live in an unprecedented age in which all bets are off. Thinking innovatively and disruptively is a requirement to not just survive but thrive. Accordingly, the most forward-thinking professionals know they must get comfortable with being uncomfortable. What's more, they need to understand the old ways of doing things just won't cut it.
Staying ahead of the competition requires rethinking the concept of competition itself. This book makes the compelling case that in our bold new reality we must think bigger and differently, finding ways to make love—not war—with ones' enemies, thereby better serving our customer/clients and winning the game in novel ways that once seemed unthinkable.
Written for today's professional, this book on breakthrough cooperation will help you rethink how you do business for the benefit of all—but especially you, dear reader.
