Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation

by Lida Citro n

Overview

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career

Everyone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success.

Control the Narrative makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For professionals seeking to grow, change or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If you have made a career mistake and need help repairing your reputation, you'll discover how to assess the situation, break the crisis down into a series of actionable responses and re-establish career viability.

To be effective, a personal brand must be authentic. Through the process of personal branding, Control the Narrative helps you uncover the core values that form the foundation of your strategy for building, pivoting or repairing your reputation. This book also shows you how to measure the success of your brand and provides suggestions for modifying your strategy when results aren't what you expected. Filled with real life examples, Control the Narrative provides you with the strategic advice and tactical assets to consistently and confidently create a positive reputation.

Product Details

ISBN-13:	9781398600836
Publisher:	Kogan Page, Ltd.
Publication date:	05/25/2021
Pages:	256
Product dimensions:	6.10(w) x 9.25(h) x 0.59(d)

About the Author

Lida Citroën is an executive personal branding and reputation management specialist based in Englewood, Colorado. She is a TEDx and keynote speaker, instructor on LinkedIn Learning and consultant to global business leaders, entrepreneurs and military veterans to enhance their position and reputation in complex strategic markets. She has been featured in several media outlets including The Guardian, Fortune, Huffington Post, Harvard Business Review and MSNBC. She is the author of Success After Service, also published by Kogan Page.

Table of Contents

** Chapter - 00: Introduction; ** Chapter - 01: How perception is formed; ** Chapter - 02: Changing perception through personal branding; ** Chapter - 03: How to take control of reputation: strategy; ** Chapter - 04: How to take control of reputation: tactics; ** Chapter - 05: Pivoting your reputation; ** Chapter - 06: Repairing your reputation; ** Chapter - 07: Agree to stay the course; ** Chapter - 08: Measuring and monitoring reputational assets; ** Chapter - 09: Reputation risk management; ** Chapter - 10: Final thoughts;

Editorial Reviews

"One of the most valuable skill sets for a successful executive is their ability to control the narrative both internally and externally. Control the Narrative is Lida's best book yet! She has an uncanny ability for teaching executives how to build a strategy around reputation that will produce successful outcomes."

Myron Pincomb

"If you are tempted to think that personal branding is about having a nice website, polished resumé and lots of followers on social media, stop and read this book. Personal branding is deeply rooted in your own values. Lida Citroën takes you on an amazing journey of discovering them and using them as foundation for your unique personal brand, which will stay with you. A great read that will change the way you are seen by others and by yourself."

International Communications Executive Jacek Lawrecki

"I thought I knew enough about personal branding and positioning, but Lida Citroën opened my eyes to how I can elevate myself. Her experience in working with everyone from entrepreneurs, military personnel, athletes and top CEOs gives her great perspective and experience to bring to anyone's personal situation. No matter where you are in your life or what you're doing, Control the Narrative is an outstanding book to help you understand and shape the way the world sees you."

Marc Vandermeer

"When I need advice about personal branding, I call Lida Citroën. In Control the Narrative, Lida deftly shares her expertise in a way that we can all access. Lida shares real-world examples from leaders she has coached, which brings the book to life. She also sets out clear actions we can all take to invest in our personal brands. This is a must-read for any professional looking to leverage their career."

CEO SkyTeam and author of Cultivate: The Power Morag Barrett

"Lida generously offers up a foundational, easily digestible, step-by-step guide for anyone who wants to ensure they leave their desired legacy on this world. Her guidance in self-reflection and a pursuit of sincerity, without the pressure of perfection, is game changing!"

Lauren Addy

"Now more than ever, it is critical to create a strong personal brand to differentiate yourself, and create a meaningful and rewarding path forward. The stories and exercises in this book provide a proven framework that takes you from where you are to a brand that delivers on its promises."

Charles Good

"Control the Narrative is the summation of Lida's extensive work in reputation management and personal branding, working across many countries and for many years. This is a must-read for anyone looking to increase their visibility, value and impact."

Debra Fine

"Lida is able to help you merge the perception of who you are to yourself with who you are to the world in a completely authentic and genuine way. She has shown me, and many of our CEOs, how to take control of our reputation. Through this book, she shares both the strategies and tactics to make it happen for anyone. This will be added to the must-read list for all of our investees and clients. This is needed, relevant and usable information in today's world."

Kevin Custer

"As a millennial, LinkedIn is second nature to me, but Lida explained to me how to control the optics of social media to land my first sales position. Later, and through the hard work of personal brand strategy [with Lida], I secured an opportunity to lead and establish a market-disrupting sales team. If you are on the front nine of your career, like me, harnessing your personal brand is effort you need to invest immediately by reading Control the Narrative!"

Whitney Hake

"Lida Citroën's stellar analysis of all the factors needed to compete in a post-COVID world is an essential read for anyone looking to leverage their talents and get ahead. Individuals can no longer bank on a decent education and a strong resumé - they must be deliberate and intentional when thinking about their narrative. If they are not, then they could be left behind."

Jamie McLaughlin

"With nearly 25 years of experience in the military, professional services and corporate America, I see Control the Narrative as the set of tools that I wish I had when I started my career. In this tight and engaging book, Lida provides real-world examples from her decades of experience as a successful career coach and professional mentor. Lida clearly articulates both the opportunities and risks provided by social media. Control the Narrative provides a set of tools that modern executives need to leverage the power of social media as they manage their brand in an increasingly digital world."

Doug Bartels

"A strong personal brand is essential if you want to stand out and get noticed in today's business marketplace. In Control the Narrative, Lida Citroën shows you exactly what it takes to discover, design and deploy an effective brand and reputation management strategy. If you want others to recognize your talents and unique contributions, read this book."

Dorie Clark