Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area.
Topics include:
• The consumer journey in a social media world
• Social media and customer relationship management (CRM)
• Social media marketing goals and objectives
• Social media and recruitment
• Microblogging strategy
And many more.
The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.
Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area.
Topics include:
• The consumer journey in a social media world
• Social media and customer relationship management (CRM)
• Social media marketing goals and objectives
• Social media and recruitment
• Microblogging strategy
And many more.
The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.
Contemporary Issues in Social Media Marketing
316Contemporary Issues in Social Media Marketing
316Paperback(2nd ed.)
Product Details
ISBN-13: | 9781032535692 |
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Publisher: | Taylor & Francis |
Publication date: | 02/03/2025 |
Edition description: | 2nd ed. |
Pages: | 316 |
Product dimensions: | 6.12(w) x 9.19(h) x (d) |