Topics new to this edition include:
- Digital Markets and Marketing
- Hierarchies of Knowledge in Marketing
- Marketing Inequalities: Feminisms and intersectionalities
- The Ethics and Politics of Consumption
New case studies include:
- Emerging Economy Brands
- The Fairtrade Brand
- Disappearing Influencers
- Decolonising the Media
Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Online resources include chapter-by-chapter PowerPoint slides.
Topics new to this edition include:
- Digital Markets and Marketing
- Hierarchies of Knowledge in Marketing
- Marketing Inequalities: Feminisms and intersectionalities
- The Ethics and Politics of Consumption
New case studies include:
- Emerging Economy Brands
- The Fairtrade Brand
- Disappearing Influencers
- Decolonising the Media
Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Online resources include chapter-by-chapter PowerPoint slides.
![Contemporary Issues in Marketing and Consumer Behaviour](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Contemporary Issues in Marketing and Consumer Behaviour
206![Contemporary Issues in Marketing and Consumer Behaviour](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Contemporary Issues in Marketing and Consumer Behaviour
206Paperback(3rd ed.)
Product Details
ISBN-13: | 9781032062006 |
---|---|
Publisher: | Taylor & Francis |
Publication date: | 07/31/2023 |
Edition description: | 3rd ed. |
Pages: | 206 |
Product dimensions: | 6.88(w) x 9.69(h) x (d) |