Consuming Television: Television and its Audiences / Edition 1

by Bob Mullan

Overview

Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about.

• Written clearly and simply, and devoid of jargon
• Covers both the empirical and theoretical ground in a lively manner
• Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production)

Product Details

ISBN-13:	9780631202349
Publisher:	Wiley
Publication date:	04/03/1997
Pages:	256
Product dimensions:	6.85(w) x 9.74(h) x 0.76(d)

About the Author

Bob Mullan is the author of Consuming Television: Television and its Audiences, published by Wiley.

Table of Contents

Introduction.

1. Audiences.

2. Technology.

3. Programmes.

4. Quality Television.

5. News.

6.Television, Politics, and Impartiality.

7. Offensive Television.

8. Children, Regulation, and the 'Effects' of Television.

9. Television's Uncertain Future.

Postscript: "Don't Ask What does People Harm. Ask what Does Them Good".

Notes.

Bibliography.

Editorial Reviews

"An invaluable book; the author knows a very great deal about television in a global sense and writes with a huge amount of infectious enthusiasm." Ian Mowatt, Glasgow Caledonian University

From the Publisher