This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.
1137293610
Consumer Nationalism and Barr's Irn-Bru in Scotland
This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.
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Consumer Nationalism and Barr's Irn-Bru in Scotland
264Consumer Nationalism and Barr's Irn-Bru in Scotland
264Paperback(1st ed. 2020)
$54.99
54.99
In Stock
Product Details
ISBN-13: | 9783030533847 |
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Publisher: | Springer International Publishing |
Publication date: | 10/02/2020 |
Series: | Consumption and Public Life |
Edition description: | 1st ed. 2020 |
Pages: | 264 |
Product dimensions: | 5.83(w) x 8.27(h) x (d) |
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