Consumer Culture and Personal Finance: Money Goes to Market

by J. Botterill

Overview

This book explores the personal savings and credit discourses surrounding post-war British consumer culture. This cultural history highlights the contradictory meanings of home ownership, domesticity, women's consumerism, and banking deregulation that underwrote unprecedented financial crisis and consumer indebtedness.

Product Details

ISBN-13:	9780230008670
Publisher:	Palgrave Macmillan UK
Publication date:	01/20/2010
Series:	Consumption and Public Life
Edition description:	2010
Pages:	253
Product dimensions:	5.60(w) x 8.60(h) x 0.80(d)

About the Author

JACQUELINE BOTTERILL is Assistant Professor of Communication, Popular Culture and Film at Brock University, Canada. She is co-author of The Dynamics of Advertising (with Barry Richards and Iain MacRury), Social Communication in Advertising, (with William Leiss, Stephen Kline, Sut Jhally) along with numerous articles relating to the cultural analysis of marketing, promotion and economic processes.

Table of Contents

List of Illustrations and Table vi

Acknowledgements vii

Introduction 1

1 Prudent Investment and Modest Consumption 23

2 Women, Home, Consumption, Lending & Ill Repute 44

3 Hire Purchase, Home Furnishings, and the Cult of Domesticity 75

4 Gentlemanly Bankers Adopt a New Set of Manners 100

5 Big Bang Banking 132

6 The Press Takes on Personal Debt 157

7 Three Personal Finance Discourses 170

8 Personal Financial Identities in Psychology and Popular Literature 197

Conclusion 216

Bibliography 225

Index 246