Consumer Brand Relationships: Meaning, Measuring, Managing
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
1120963071
Consumer Brand Relationships: Meaning, Measuring, Managing
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
109.99
In Stock
5
1
![Consumer Brand Relationships: Meaning, Measuring, Managing](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Consumer Brand Relationships: Meaning, Measuring, Managing
297![Consumer Brand Relationships: Meaning, Measuring, Managing](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Consumer Brand Relationships: Meaning, Measuring, Managing
297
109.99
In Stock
Product Details
ISBN-13: | 9781137427106 |
---|---|
Publisher: | Palgrave Macmillan UK |
Publication date: | 05/07/2015 |
Edition description: | 2015 |
Pages: | 297 |
Product dimensions: | 5.51(w) x 8.50(h) x 0.03(d) |
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