Consumer Behaviour

by Vishwajeet Prasad

Overview

This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. This textbook provides a complete introduction to consumer behaviour. It focuses on consumer behaviour research and concepts and their application in marketing issues. It highlights the values, popular culture, lifestyles, and consumption. Its simple layout and up to date studies make application of theories taught very clear. A must-have book for everyone engaged in this field.

Product Details

ISBN-13:	9789385484087
Publisher:	Arts & Science Academic Publishing
Publication date:	06/30/2009
Sold by:	Barnes & Noble
Format:	eBook
Pages:	313
File size:	2 MB

About the Author

Vishwajeet Prasad is a management graduate from Amity University. Beginning in 1999, he started in the field of management education. He has taught at various levels, such as management schools, and has given lectures to management professionals. He is working as an educational consultant to various reputable universities. Presently he is engaged in research in the field of Resource Management Systems in various Business environments.