Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide

by Gordon Foxall

Overview

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

Product Details

ISBN-13:	9781138832367
Publisher:	Taylor & Francis
Publication date:	11/26/2014
Series:	Routledge Library Editions: Consumer Behaviour
Pages:	210
Product dimensions:	5.44(w) x 8.50(h) x (d)

About the Author

Foxall, Gordon R.

Table of Contents

Part 1: Introduction 1. Marketing and the Consumer Part 2: Individual Consumer Behaviour 2. Perception and Learning 3. Consumer Motiveation 4. Personality and Consumer Choice 5. Attitudes and Consumer Behavior Part 3: Group Consumer Behaviour 6. Group Influences and Interpersonal Communication 7. The Family and Consumer Socialisation 8. Social Stratification and Consumer Decision Making 9. Cultures and Subcultures 10. Integration and Application

Editorial Reviews

‘Lucid and stimulating’ Retail and Distribution Management

From the Publisher