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In 2007, a short blogpost on Valleywag, the Silicon Valley-vertical of Gawker Media, outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private.
This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker, its bankruptcy and with Nick Denton, Gawker's CEO and founder, out of a job. Only later would the world learn that Gawker's demise was not incidentalit had been masterminded by Thiel.
For years, Thiel had searched endlessly for a solution to what he'd come to call the "Gawker Problem." When an unmarked envelope delivered an illegally recorded sex tape of Hogan with his best friend's wife, Gawker had seen the chance for millions of pageviews and to say the things that others were afraid to say. Thiel saw their publication of the tape as the opportunity he was looking for. He would come to pit Hogan against Gawker in a multi-year proxy war through the Florida legal system, while Gawker remained confidently convinced they would prevail as they had over so many other lawsuituntil it was too late.
The verdict would stun the world and so would Peter's ultimate unmasking as the man who had set it all in motion. Why had he done this? How had no one discovered it? What would this meanfor the First Amendment? For privacy? For culture?
In Holiday's masterful telling of this nearly unbelievable conspiracy, informed by interviews with all the key players, this case transcends the narrative of how one billionaire took down a media empire or the current state of the free press. It's a study in power, strategy, and one of the most wildly ambitiousand successfulsecret plots in recent memory.
Some will cheer Gawker's destruction and others will lament it, but after reading these pagesand seeing the access the author was givenno one will deny that there is something ruthless and brilliant about Peter Thiel's shocking attempt to shake up the world.
|Publisher:||Penguin Publishing Group|
|Product dimensions:||5.40(w) x 8.30(h) x 0.90(d)|
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Excerpted from "Conspiracy"
Copyright © 2019 Ryan Holiday.
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Table of Contents
A Word 1
Part I The Planning 11
1 The Inciting Incident 12
2 Deciding to Act 28
3 Turning to Conspiracy 41
4 Assembling the Team 51
5 Finding the Back Door 65
6 Tear Out Your Heart 81
7 Seizing the Sword 91
Part II The Doing 111
8 Prepare for Setbacks 112
9 Know Thy Enemy 131
10 The Power of Secrets 146
11 Sow Confusion and Disorder 161
12 The Ties That Bind 178
13 The Testing of Faith 194
14 Who Wants It More? 207
Part III The Aftermath 224
15 The Battle for Hearts and Minds 225
16 Managing the Aftermath 244
17 The Art of Settling 260
18 There Are Always Unintended Consequences 272
Acknowledgments and a Note on Sources 297