Table of Contents
Note on Spelling and Expressions ix
Prologue: The Ringmaster-1919 1
Part I How to Make a Millionaire
1 Living Down Mr. Disappoint 11
2 Fanny's "Even-Handed" Justice 20
3 It's Not What You Know … 27
4 The Adman Before Mad Men 34
5 Battling the Fakirs, Swindlers, and Manufacturers of Bad Whiskeys 39
6 A Natural Talent to Sniff Out Life's Pattern 48
7 How to Build a New Woman's Railroad 59
Part II The Man Who Made Vogue, Vanity Fair, House & Garden, and So Much More …
8 The Genie Bean Counter and His Class Publication 75
9 What Women Want 85
10 Couturiers, Cutthroats, and Conflict 97
11 The Spirited Mrs. Chase Lands Her Big Fish 107
12 Enter Stage Right Frank Crowninshield-and Brogue 116
13 From Vanity Fair to Mayhem 125
14 Back to the Business of "Fried Fish and Stewed Eels" 138
15 How to Keep a Park Bench Warm 145
Part III Roaring with the Twenties
16 "Ain't We Got Fun?" 159
17 The High Priestess Meets Her Forces of Nature 167
18 All Those Flaming "Bright Young Things" 181
19 Let the Good Times Roll 195
20 The New and Renewed Kids in Town 200
21 Fireflies in the Garden Paradise 211
22 Casting for Pearls 222
23 Boom, Crash, Bang, Clatter 229
Part IV Saving the Empire
24 Beware of Frenemies 241
25 In the Death Throes 257
26 The Stain of Defection 267
27 A Very British Salvation 277
28 But Who's to Save Vanity Fair? 287
29 "Of Cabbages …" 299
30 "… and Kings" 305
31 Answering the Distant Cry of War 317
Part V With the Eye of an Eagle
32 How to Win in the End 331
33 The King Is Dead 339
34 A New Leaf 346
35 A New House, a New Empire 355
Coda 365
Author's Note and Acknowledgments 369
Dramatis Personae 373
Select Bibliography 387
Notes 393
Index 421