In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference.
In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference.
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Concise Encyclopedia of Professional Services Marketing
182![Concise Encyclopedia of Professional Services Marketing](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Concise Encyclopedia of Professional Services Marketing
182Product Details
ISBN-13: | 9780789036902 |
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Publisher: | Taylor & Francis |
Publication date: | 12/09/2008 |
Pages: | 182 |
Product dimensions: | 6.00(w) x 9.00(h) x (d) |