Competing Globally

Competing Globally

by Farid Elashmawi, Ph.D.
Competing Globally

Competing Globally

by Farid Elashmawi, Ph.D.

eBook

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Overview

Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to 'going global'. 'Competing Globally' gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners.

'Competing Globally' sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. This book is invaluable to business managers and students who need to enhance their cross-cultural negotiation skills to compete globally.


Product Details

ISBN-13: 9781136415999
Publisher: Taylor & Francis
Publication date: 06/25/2012
Sold by: Barnes & Noble
Format: eBook
Pages: 320
File size: 2 MB

About the Author

Farid Elashmawi

Table of Contents

Chapter 1 Sailing Across Business Cultures; Chapter 2 Working One-on-One with Americans; Chapter 3 Facing the Japanese Salaryman; Chapter 4 Competing on the Battleground with Koreans; Chapter 5 Dealing with Indonesian Paks; Chapter 6 Mastering the Thai Wai; Chapter 7 Flattering the Arabs; Chapter 8 Discovering European Diversity; Chapter 9 Looking Behind the Chinese Facade;
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