Communications Guide for Startups: How to Win Customers, Investors, and new Talent through Inspiring Messaging

by Lydia Prexl

Overview

Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.

Product Details

ISBN-13:	9783739806143
Publisher:	UVK Verlag
Publication date:	11/28/2022
Sold by:	Bookwire
Format:	eBook
Pages:	354
File size:	30 MB
Note:	This product may take a few minutes to download.

About the Author

Lydia Prexl has been responsible for corporate communications at startups since 2019. For Getsafe, she built the communications function from the ground up; in 2022 she joined Unzer as Director of Communications. Before that, she worked as a communicator for numerous other companies.

Table of Contents

1 On the Why and How of Startup-Communication 2 Is that still PR? Related Disciplines of Corporate Communications 3 Organisational Challenges for Communication Teams in Startups 4 PR, Yes, But How? From Strategy, Tactics, and Monitoring 5 The Peculiarities and Intricacies of Startup Communications 6 How Do I Get in the Paper? The Art of Media Relations 7 From TikTok to Twitter: Social Media Communication 8 The Pitfalls and Triumphs of Events 9 Public Affairs & Crisis Communication 10 From the Inside Out - Why Good Corporate Communication Starts with the Employees