Communicating Projects: An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication
Communicating Projects gives programme and project managers a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process.The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined.
1115972280
Communicating Projects: An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication
Communicating Projects gives programme and project managers a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process.The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined.
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Communicating Projects: An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication
![Communicating Projects: An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication](http://vs-images.bn-web.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Communicating Projects: An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication
100.99
In Stock
Product Details
ISBN-13: | 9781472408327 |
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Publisher: | Ashgate Publishing Ltd |
Publication date: | 12/28/2013 |
Sold by: | Barnes & Noble |
Format: | eBook |
File size: | 6 MB |
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