Communicating Projects: An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication

by Ann Pilkington

Overview

Communicating Projects gives programme and project managers a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process.The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined.

Product Details

ISBN-13:	9781472408327
Publisher:	Ashgate Publishing Ltd
Publication date:	12/28/2013
Sold by:	Barnes & Noble
Format:	eBook
File size:	6 MB

About the Author

Ann Pilkington moved from a career in journalism into press and public relations with major blue chip companies including BT, The Automobile Association, The Woolwich and Barclays. She left Barclays to teach and pursue a freelance career in change communications on major programmes within the public sector. She subsequently co-founded PR Academy which provides education and training for communicators. She teaches across a range of courses that cover internal and external communication and continues to provide consultancy services. She is a chapter author in the text Exploring Internal Communication, which supports the CIPR qualifications. She holds a Masters in public relations from the University of Stirling.

Table of Contents

1. Setting Out 2. Developing the Strategy 3. Who Are Our Stakeholders? 4. Creating Great Content 5. Selecting the Right Channel and Tactic 6. Creating Plans 7. Research and Evaluation

Editorial Reviews

’The most important task we face as communicators is to engage people in projects that they would otherwise avoid or play lip service to. In this essential book Ann Pilkington demystifies the hardest campaigns to get right in internal communication. If you want to know the difference between your sponsors, your shapers and your schedulers and how to get them aligned; if you want to turn words into actions and values not behaviours - then this is the manual for you.’ Marc Wright, Chairman, simplygroup

’This is a well written, practical and easy to read book, whilst at the same time having a sound grounding in theory. Its coverage of all elements of communication in project management make it invaluable to those new to projects. However, I would also recommend it to the more seasoned project manager to improve on techniques already used. All in all a productive read.’ Robert Orton MCMI, Information and Content Developer, Chartered Management Institute

’For project communicators the journey can look like a real challenge. However, through Pilkington’s work communicating projects becomes an experiential journey in which communication finds its proper role within the overall context of the project. If you apply the theories described in the manual it will give you much practical knowledge and advice complemented by relevant studies to understand the basics of communicating a project effectively. ... By investing in this guide you will in all likelihood feel more empowered and able to support your organisation along the entire project.’ Gloria Lombardi, simply-communicate.com

’...the advice given is useful to businesses of all shapes and sizes.’ Quality World, July 2014

From the Publisher