Communicate to Inspire: A Guide for Leaders

by Oh

Overview

Inspirational leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. In short, how well you perform as a leader depends on how well you communicate. So if we want to be better leaders ourselves, how do we communicate in a way that inspires?

Shortlisted for the 2014/15 CMI Management Book of the Year Award, Communicate to Inspire is an essential manual for any aspiring leader, answering these key practical questions. Kevin Murray presents a model that charts the leadership process and draws stories from the years of experience he has had coaching top leaders from a wide range of organizations. He examines and analyzes some of the key successes (and failures) in leadership and provides a unique and successful model for developing your own leadership skills.

Online supporting resources for this book include a supplement article from the author.

Product Details

ISBN-13:	9780749468149
Publisher:	Kogan Page, Ltd.
Publication date:	02/25/2014
Edition description:	Leaders Gu
Pages:	280
Product dimensions:	6.10(w) x 9.10(h) x 0.70(d)

About the Author

Kevin Murray specializes in strategic communications, reputation management and leadership communications coaching. He has almost 40 years' experience in communications, including appointments as Director of Communications of British Airways and Director of Corporate Affairs at the UK Atomic Energy Authority. He is currently Chairman of The Good Relations Group. He is also author of The Language of Leaders, shortlisted for the CMI Management Book of the Year Award 2013.

Table of Contents

** Chapter - 00: Introduction: the inspiration gap; * Section - ONE: Leadership in the age of transparency; ** Chapter - 01: The new leader; ** Chapter - 02: Leadership: the greatest intangible asset of them all; ** Chapter - 03: The 12 principles of inspiring leadership communication; * Section - TWO: The leader within; ** Chapter - 04: Be yourself better: why passion and conviction are essential to inspiring leaders; ** Chapter - 05: The vision thing: how to think about purpose, values and the future; ** Chapter - 06: Bringing the outside in: when you introduce employees to the people they serve, it unleashes super-performance; ** Chapter - 07: Engage through powerful conversations: how to use conversations to drive culture, and why culture delivers goals; * Section - THREE: Connecting to the emotions that drive behaviours; ** Chapter - 08: It’s all about them: how to become more effective by being more focused on people and behaviours; ** Chapter - 09: The listening leader: why you need to listen louder; ** Chapter - 10: Sending signals: how you inspire – or demotivate – without saying a word; ** Chapter - 11: Purposeful, persuasive stories: how you can use stories to drive action and shape culture; * Section - FOUR: The leader outside; ** Chapter - 12: Use a potent point of view to power your leadership: how to develop a persuasive standpoint to win friends and influence people; ** Chapter - 13: Winning in the court of public opinion: why you must always prepare properly for public platforms; ** Chapter - 14: When words really matter: why some are simply much more persuasive than others; ** Chapter - 15: Why leaders should embrace social media: the six reasons you should be more engaged; * Section - FIVE: Bringing it all together; ** Chapter - 16: What is your leadership inspiration quotient? How to make the intangible more tangible

Editorial Reviews

"Do you want to be a transformational leader? Then this is the book for you. 5 stars ***** and a must for all leaders - new and old."

CMI Book Club - Gary Metcalfe FCMI

"Among the most thoughtful and thought-provoking books."

Delroy Beverley FCMI (CMI Management Book of the Year judge)

"This is an insightful and essential handbook for leaders - it is packed with insight and useful tips for effective communication."

co-founder, Coffee Republic - Sahar Hashemi OBE

"The compelling combination of Kevin Murray's unique storytelling and groundbreaking model of leadership communication make this a must read for every leader who wants to raise their game."

Non-Executive Director, UK Trade and Investment - Sir Eric Peacock

"The author's communication skills shine in this book. He describes the importance of social media in the current times and how connection with an audience helps one in bettering their own selves. An excellent motivational guide packed with a lot of useful information, and helpful to anyone wishing to improve and grow as a person and a leader."

Readers' Favorite

"Inspiring leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. So if we want to be better leaders ourselves, how do we communicate in a way that inspires? The book is an essential manual for any aspiring leader, answering these key practical questions."

CMI Book Club

"A helpful book for senior managers faced with putting across their own and their companies' messages."

Andrew May FIC CMC FCMI (CMI Management Book of the Year judge)

"I'm always sceptical of the latest management book to hit the shelves. But this is an exception. It is a rich source of information and insight for anyone leading teams and wanting to make a difference."

professional communicator and former President, CIPR - Paul Mylrea

Kevin Murray is among the most thoughtful and thought-provoking business thinkers... What we have in this volume is a wealth of information, insights, and counsel based on Murray's decades of real-world experience, including in-depth interviews and conversations with hundreds of C-level executives. No brief commentary such as mine can do full justice to the [scope] and depth of what Kevin Murray covers in this book."

Robert Morris