Responding to ever-increasing stakeholder expectations poses a significant hurdle across major manufacturing industries. Since the early 2000s, many companies have focused on attaining operational excellence, enhancing the efficiency and productivity of their resources, processes, and employees. Their investment yielded substantial returns, including increased production, enhanced asset utilization, and greater customer satisfaction. Having captured these improvements, many companies have shifted their attention towards achieving Commercial Excellence, which applies proven Best Practices to maximize profitable growth through enhanced pricing strategies, salesforce effectiveness, product mix, customer targeting, and distributor management programs. Commercial Excellence explores the most successful strategies of the world's leading companies as they have identified and implemented the Best Practices that drive continuous, sustainable, and profitable revenue growth.
