Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H&R Block, Kodak, and Coca-Cola.
Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used.
In all, the book is a powerful demonstration of the power of color and its ability to impact a message.
Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H&R Block, Kodak, and Coca-Cola.
Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used.
In all, the book is a powerful demonstration of the power of color and its ability to impact a message.
Color Harmony: Logos: More Than 1,000 Color Ways for Logos that Work
160Color Harmony: Logos: More Than 1,000 Color Ways for Logos that Work
160Product Details
ISBN-13: | 9781610601658 |
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Publisher: | Rockport Publishers |
Publication date: | 06/01/2006 |
Series: | Color Harmony |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 160 |
File size: | 22 MB |
Note: | This product may take a few minutes to download. |