Collection Agency Marketing: How to get clients, gain credibility and promote your business

by Amie Burke (Contribution by), Christina Nitschmann (Contribution by), Laura Lowenstein Esq (Contribution by)

Overview

This book will help collection agency owners create publicity and media buzz about their agency that results in more clients, more accounts to collect and more success in this tough industry.

This book is based on my personal experience of starting my own collection agency and marketing it to be a very successful, well known agency with thousands of happy clients. I share my year's worth of tried and proven free and low cost marketing techniques that worked for me and my agency and that can work for you.

This book will provide you with what you need to know about marketing, examples of actual marketing plans and press releases that you can use or modify to suit your agency and my tips and resources that can help you be successful. The top question I am asked lately by agency owners is how can I gain more clients for my agency? This book will help you do that.

I would like to thank Amie Burke, the marketing and inside sales director at Merchants and Medical Credit Corporation in Flint Michigan for her contribution called "Marketing on the internet".

I would also like to thank Christina Nitschmann, the owner of Savvy Customer Service in New York for her contribution "Narrowing down your target market".

Thank you to Laura Lowenstein, Esq., who is the owner of Capital Resource Management, Inc. for her contribution titled "The four B's of marketing".

Thank you to Sue Sempier, the director of marketing and sales at Nudelman, Klemm & Golub, P.C. in New Jersey for her contribution about social media and blogs.

I hope you find this book helpful in marketing your collection agency.

Product Details

ISBN-13:	9781482600889
Publisher:	CreateSpace Publishing
Publication date:	02/20/2013
Series:	The Collecting Money , #14
Pages:	72
Product dimensions:	5.98(w) x 9.02(h) x 0.15(d)

About the Author

Michelle Dunn is the author of many business books including the many titles in her "Collecting Money Series". Dunn has worked in credit and collections for over 26 years, owned her own collection agency, and writes columns and books to help businesses and entrepreneurs with anything credit and debt related. Her award winning book "Starting a Collection Agency, how to make money collecting money" is now in its third edition.

Amie Burke is an expert marketer, on-air radio personality, and a roller derby skater. She was born and raised in Michigan, currently lives and works with her fellow Michiganders in Flint. She is also a Central Michigan University graduate with a Bachelors degree in Broadcast Cinematic Arts.

Christina Nitschmann teaches courses focusing on business, finance, sales, and debt collections. She has more than twenty years' experience in the financial corporate world. In 2011 she founded Savvy Customer Service, a consulting firm offering the highest quality "staff and management training" in sales, customer service, and business-to-business (B2B) debt collections.

Laura Lowenstein is the founding owner of Capital Resource Management, Inc. and the managing member of the law firm Laura J. Lowenstein & Associates, LLC. Upon graduating summa cum laude from Cornell University in 1995, Ms. Lowenstein attended New York University School of Law where she was a Florence Allen Scholar and graduated Order of the Coif. Following law school, Ms. Lowenstein worked in corporate and business law as an associate at the law firm of Simpson Thacher & Bartlett LLP in New York City and as a director of business and legal affairs for Fox Cable Networks in Los Angeles. Ms. Lowenstein also completed a post-doctorate fellowship at the Center on Environmental and Land Use Law at New York University School of Law.

Sue Sempier, Director of Marketing & Sales at Nudelman, Klemm & Golub, P.C., has over 15 years experience performing marketing and sales for numerous industries from broadcasting, communications, post production, to collections. Sue joined the debt collection law firm of Goldman & Warshaw, P.C. in 2011 and quickly moved on to Director at NKG after one year. Her professional path has led her to various industry conventions such as the Collection Law League of America (CLLA) which she is a member of, ACA International and Debt Collection Symposium.