Clever Girl Finance: The Side Hustle Guide: Build a Successful Side Hustle and Increase Your Income

by Bola Sokunbi

Overview

Get the straight goods on how to build a thriving side hustle from someone who’s been there before 

In Clever Girl Finance: The Side Hustle Guide, celebrated finance expert, influencer, CEO, and author Bola Sokunbi delivers your own personal key to unlocking more money, more freedom, and more security in your life. You’ll find out how to achieve financial prosperity by leveraging a side hustle business to increase your income and build wealth. 

You’ll discover how to: 

• Build your confidence, eliminate your fears, and strengthen your focus 
• Establish a strong foundation for your new business, even without prior experience 
• Create a solid plan to brand, market, and grow a business your customers won’t be able to get enough of 
• Write a realistic financial plan for your side hustle and to create long-term wealth 

Perfect for those with a side hustle dream and some energy to spare, Clever Girl Finance: The Side Hustle Guide will also earn a place in the libraries of anyone who’s ever thought about building a successful and profitable side hustle from the ground up but didn’t know where to start. 

Product Details

ISBN-13:	9781119771371
Publisher:	Wiley
Publication date:	06/29/2021
Pages:	208
Sales rank:	991,053
Product dimensions:	5.50(w) x 8.30(h) x 0.70(d)

About the Author

BOLA SOKUNBI is a Certified Financial Education Instructor, author, influencer, and finance expert. She’s also the CEO and founder of Clever Girl Finance, a platform that educates and empowers women to achieve their own financial independence and freedom.

Table of Contents

About the Author ix

Acknowledgments xi

It's time to make your side hustle dreams a reality! xiii

Chapter 1 Getting Prepared to win 1

Challenging the Fear That Holds You Back 3

Get Prepared to Build a Successful Business 6

My Side Hustle Business Story 12

What Not to Expect from Your Side Hustle 19

Meet Camilla Banks 22

Chapter 2 Laying Out Your Business Idea 27

What's It Gonna Be? Brainstorming Your Business Ideas 29

Doing Your Research: Google Is Your Friend 34

Establishing Your Business Vision and Mission 36

Meet Vickii Qnabolu 39

Chapter 3 Your Business Plan 43

Creating a Business Plan That Makes Sense to You 45

What Legal Structure Do You Need? 49

Who Is Your Business for, and Why Should They Buy from You? 56

Defining Your Products and Services 62

Assessing Your Competition 64

Meet Tiwa Lawrence 69

Chapter 4 Building Your Brand and Marketing Your Business 77

Developing the Look and Feel of Your Brand 79

Creating a Marketable Brand Story 86

Your Online Presence and Content Strategy 89

Your Marketing Strategy and Leveling Up Your Game 99

Meet Kalyn Johnson Chandler 105

Chapter 5 Business Finances-Let's Talk Money! 111

Laying Out Your Startup Costs and Operating Expenses 113

Your Business Budget: An Essential Part of Your Business Success 120

Analyzing Your Business Finances: Breaking Even, Profit, and Loss 128

Pricing Your Products and Services 133

Money Mistakes to Avoid while Building Wealth with Your Side Hustle 137

Meet Sahirenys Pierce 145

Chapter 6 In It to Win It! 149

Leveraging Metrics in Your Business 151

Managing Your Time: Tips and Tools to Help 156

Who Do You Need on Your Team? 159

Meet Emilie Aries 165

Chapter 7 Plan for Growth 171

Staying Consistent and Persevering through Seasons 173

Prioritizing Self-Care 176

Meet Ebony Ruffin 178

In Closing 183

Index 187