By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addresses the call for research into the philosophical, theoretical, and ethical origins of the field. He also addresses the call among scholars of classical rhetoric for modern relevance. Because Isocrates maintained that stable relationships must solicit and honor dissent, Marsh analyzes both historic and contemporary challenges to Isocratean rhetoric. He then moves forward to establish the modern applications of Isocrates in persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.
By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addresses the call for research into the philosophical, theoretical, and ethical origins of the field. He also addresses the call among scholars of classical rhetoric for modern relevance. Because Isocrates maintained that stable relationships must solicit and honor dissent, Marsh analyzes both historic and contemporary challenges to Isocratean rhetoric. He then moves forward to establish the modern applications of Isocrates in persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.
![Classical Rhetoric and Modern Public Relations: An Isocratean Model](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Classical Rhetoric and Modern Public Relations: An Isocratean Model
208![Classical Rhetoric and Modern Public Relations: An Isocratean Model](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Classical Rhetoric and Modern Public Relations: An Isocratean Model
208Product Details
ISBN-13: | 9780415626002 |
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Publisher: | Taylor & Francis |
Publication date: | 10/16/2012 |
Series: | Routledge Research in Public Relations |
Pages: | 208 |
Product dimensions: | 6.00(w) x 9.00(h) x (d) |