China Now: Doing Business in the World's Most Dynamic Market

by N. Mark Lam, John Graham Narrated by John Leskow

Overview

Turn East-West Relations Into Win-Win Situations

China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights.

A comprehensive all-in-one tour of the world's fastest growing market, China Now is filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And, unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal.

China Now includes:

• The best regions to do business
• Nonverbal cues and culture-based signals
• Important travel, meeting, and personnel tips
• Laws and regulations on customs, foreign trade, and investment
• Protecting your intellectual property rights

Even if you've read Sun Tsu's The Art of War, this book will help you master the art of peaceful negotiations-and establish long-term partnerships that profit everyone involved. The advice you'll find here is not only invaluable; it's absolutely essential to the future of your business.

Editorial Reviews

NOVEMBER 2008 - AudioFile

This so-called one-stop guide to doing business in the last and largest untapped market in the world explains the ins and outs of Chinese culture and economic history. While the stories presented are realistic and well researched, they don’t engage. Without material of substance, narrator John Lescault sounds more like he’s ready to fall asleep than to strike a deal with a Chinese investment company. Lescault's voice is so clear and well pronounced that it actually sounds monotonous and uninteresting. For die-hard business readers looking for an edge over the competition, the more tedious aspects of the performance may not be so glaring. But for most listeners, getting through this entire audiobook without losing focus will prove difficult. L.B.
© AudioFile 2008, Portland, Maine

Product Details

BN ID:	2940173286130
Publisher:	McGraw Hill-Ascent Audio
Publication date:	11/29/2006
Edition description:	Unabridged

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