Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance

by Kevin W. Grossman, Adela Schoolderman

Overview

Written for HR professionals and all those responsible for talent acquisition, this evidence-based guide explains what candidate experience is, why it matters and how it impacts the bottom line.

Candidate Experience discusses why talent acquisition is more than just recruitment and provides expert guidance on all the key phases of the experience: attraction, application, interviewing, offer and onboarding. There is clear explanation of how to use data, metrics and KPIs to track and measure candidate experience as well as essential coverage of how to excel at recruitment in a post-Covid world from remote interviewing to surge hiring and identifying the new skills a company needs to thrive. This book takes a strategic approach to candidate experience and offers advice on how to deal with business resistance whether this is due to cost, time, regulation or perceived value.

Supported by insights from more than 10 years of research in the area from over 1,200 companies and over 1.25 million candidates, practical tools such as a business impact calculator and case studies from organizations including AT&T, Walgreens and Deluxe, this is essential reading for all those responsible for acquiring and engaging the talent the business needs to succeed.

Product Details

ISBN-13:	9781398605336
Publisher:	Kogan Page, Ltd.
Publication date:	06/28/2022
Pages:	280
Product dimensions:	6.10(w) x 9.25(h) x 0.31(d)

About the Author

Kevin W. Grossman is the President of Talent Board, a research organization which provides industry benchmarks to show the business impact of effective candidate experience. Based in Santa Cruz, California, he has more than 22 years' experience in human capital and talent acquisition strategy and is responsible for the Candidate Experience Awards worldwide.

Adela Schoolderman was the Director of Learning Programs and Advisory Services at Talent Board. Based in Seattle, Washington, she has 14 years' experience in talent acquisition, specializing in management consulting and technology recruiting within the financial services, life sciences, healthcare, retail and hospitality industries.

Table of Contents

** Chapter - 00: Preface - About Talent Board and the Candidate Experience Awards; ** Chapter - 01: What Is Candidate Experience?; ** Chapter - 02: Why Is the Candidate Experience Journey So Important?; ** Chapter - 03: The Business Impact of Candidate Experience; ** Chapter - 04: Improving the Attraction Phase; ** Chapter - 05: Improving The Application Phase; ** Chapter - 06: Improving Screening and Interviewing; ** Chapter - 07: How to Reject Candidates with Empathy; ** Chapter - 08: Get Hiring Manager Support; ** Chapter - 09: Improving the Hire Phase; ** Chapter - 10: Overcoming Resistance to Improving Candidate Experience; ** Chapter - 11: Getting Leadership Buy-in to Improve Candidate Experience; ** Chapter - 12: Diversity, Equity and Inclusion Candidate Experience Considerations; ** Chapter - 13: Recruiting Technology Candidate Experience Considerations; ** Chapter - 14: Working with Recruiting Agencies and Improving Candidate Experience; ** Chapter - 15: The Future of Candidate Experience

Editorial Reviews

"In today's talent short labour market, providing superior candidate experience might be the advantage which makes the biggest difference to companies competing to hire. Few people know more about the topic than Kevin Grossman and Adela Schoolderman. They prove it with this definitive guide which operates as a how-to on each aspect of Candidate Experience. It's a must-read folks!"

Curator of the weekly newsletter 'Recruiting Brai Hung Lee

"What Kevin Grossman and Adela Schoolderman don't know about candidate experience isn't worth knowing! In Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance you will gain everything you need to deliver the best experience possible for the humans in the recruitment process. Why? Because people make businesses succeed and if you are giving the people you'd like to hire a poor experience, you are damaging the future of your company in more ways than you'd think. Based on 10+ years of research, and full of case studies and easy to implement steps, this is the book you need to ensure your company delivers an exceptional candidate experience."

Katrina Collier

"Kevin Grossman and Adela Schoolderman have created a book that should become a foundational tool for all Talent Acquisition professional training. This book embarks on the candidate journey relationship with a company and delves into a decade of data and case studies to define who is a candidate and simply what is the best candidate experience they should have from world-class employers who seek to maximize their brand's long term success in retaining talent. I can't wait to share this book with C-suite executives to show how a "customer" is treated after not being selected can be just as powerful as the ones that you select to operate the company."

Cathy Henesey

"This book is rooted in hands-on, practical knowledge that TA leaders can put to use day one to take their Candidate Experience to world-class levels. Kevin and Adela have literally given you the cheat code for success!"

Tim Sackett

"This book is a must have resource as you develop and implement your on-going talent strategy."

Steve Browne

"Kevin Grossman and Adela Schoolderman provide the reader with a methodical approach in understanding the candidate experience through a comprehensive question and answer framework. The authors focus on critical competencies of candidate experience including employer branding and recruitment marketing which are essential to building a successful talent acquisition organization."

Jennifer O’Brien

"At last, the definitive book on the Candidate Experience! Built on the back of years of research and some compelling case studies, the book analyses the constituent parts of the candidate experience. It offers evidence-based, actionable insights to improve this vital element of effective talent acquisition. An absolute must-read for anyone looking to improve the way their company recruits."

Producer and Host of 'The Recruiting Future Podca Matt Alder

"Anyone who questions how a poor candidate experience can negatively impact a business should read this book. The authors have spent years tackling this research and it pays off here. Very clear and practical ways to improve candidate attraction, screening, interviewing, and hiring for any company trying to figure out how to yield better results. Not only can this lead to a great hire, but an energized and motivated one too!"

David Crawford

"This book is a must read for anyone wanting to positively impact candidate experience within your business or organization! The authors offer their subject matter expertise by sharing the inside scoop of why candidate and customer experience matters, and what you can do about it. We've been working with Talent Board since early 2017, and have leveraged their expertise, counsel, and research, to advance our talent experience strategy at Comcast."

Lisa Bianchini

"In their first book together, titled Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance, co-authors, Kevin Grossman and Adela Schoolderman, have created a treasure trove of valuable content and information centered around the candidate experience. Accessing over a decade of data from The Talent Board, the research is validated throughout the book. This book is a leadership book for anyone in Talent Acquisition faced with improving their business and especially their focus on candidate experience."

Elaine Orler