Following the Airline Deregulation Act of 1978, Mesa Airlines emerged as one of the largest regional airlines in the United States. Beginning as a mom-and-pop air carrier flying passengers between Farmington and Albuquerque, this New Mexico airline's growth paralleled the wild expansion of a volatile airline industry. Mesa Airline's low-cost business model allowed it to prosper, eventually cultivating several major-airline codeshare partnerships and even acquiring many of its early regional competitors.
This book chronicles the origins of Larry Risley's family-owned business as it rose from a one-plane, one-route operation into the nationwide powerhouse it is today. Under the second CEO, Jonathan Ornstein, Mesa has transitioned into an all-jet airline with a futuristic view of electric airplanes and vertical lift-off air taxis operating from bustling downtown business districts.
Follow along with former Mesa pilot David Johnson as he discusses the airline's ups and downs, told by the employees—with their notorious "can-do" attitudes—who lived it, as Johnson touches on twenty years of research and interviews to bring the Mesa Airlines story to life.
"1144383451"
This book chronicles the origins of Larry Risley's family-owned business as it rose from a one-plane, one-route operation into the nationwide powerhouse it is today. Under the second CEO, Jonathan Ornstein, Mesa has transitioned into an all-jet airline with a futuristic view of electric airplanes and vertical lift-off air taxis operating from bustling downtown business districts.
Follow along with former Mesa pilot David Johnson as he discusses the airline's ups and downs, told by the employees—with their notorious "can-do" attitudes—who lived it, as Johnson touches on twenty years of research and interviews to bring the Mesa Airlines story to life.
Can Do Attitude: the mesa airlines story
Following the Airline Deregulation Act of 1978, Mesa Airlines emerged as one of the largest regional airlines in the United States. Beginning as a mom-and-pop air carrier flying passengers between Farmington and Albuquerque, this New Mexico airline's growth paralleled the wild expansion of a volatile airline industry. Mesa Airline's low-cost business model allowed it to prosper, eventually cultivating several major-airline codeshare partnerships and even acquiring many of its early regional competitors.
This book chronicles the origins of Larry Risley's family-owned business as it rose from a one-plane, one-route operation into the nationwide powerhouse it is today. Under the second CEO, Jonathan Ornstein, Mesa has transitioned into an all-jet airline with a futuristic view of electric airplanes and vertical lift-off air taxis operating from bustling downtown business districts.
Follow along with former Mesa pilot David Johnson as he discusses the airline's ups and downs, told by the employees—with their notorious "can-do" attitudes—who lived it, as Johnson touches on twenty years of research and interviews to bring the Mesa Airlines story to life.
This book chronicles the origins of Larry Risley's family-owned business as it rose from a one-plane, one-route operation into the nationwide powerhouse it is today. Under the second CEO, Jonathan Ornstein, Mesa has transitioned into an all-jet airline with a futuristic view of electric airplanes and vertical lift-off air taxis operating from bustling downtown business districts.
Follow along with former Mesa pilot David Johnson as he discusses the airline's ups and downs, told by the employees—with their notorious "can-do" attitudes—who lived it, as Johnson touches on twenty years of research and interviews to bring the Mesa Airlines story to life.
6.99
In Stock
5
1
Can Do Attitude: the mesa airlines story
Can Do Attitude: the mesa airlines story
Related collections and offers
6.99
In Stock
Product Details
| BN ID: | 2940186204732 |
|---|---|
| Publisher: | Indleggen Publishing |
| Publication date: | 11/17/2023 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 589 KB |
About the Author
From the B&N Reads Blog